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Musinsa announced on April 1 that it appointed Park Chang-geun as an outside director at its 14th annual shareholders meeting on March 31. The company said the move is part of efforts to modernize corporate governance and sharpen its fashion expertise.

Park is a veteran fashion executive who has led global brands into Korea and helped Korean labels expand overseas. His roles include vice president at Cheil Industries, CEO of Levi’s Japan, and president of Levi’s Korea. He’s overseen major brands such as MCM, NEPA, and Dr. Martens, guiding brand turnarounds and global strategy. Park also served as a visiting professor in Seoul National University’s Department of Clothing and Textiles.

Musinsa expects Park’s mix of hands-on experience and academic insight to help propel the company’s push to become a global fashion commerce platform.

With this appointment, Musinsa now has four outside directors. The 10-member board includes three inside directors, four outside directors, and three other non-executive directors. The board also runs subcommittees such as the Audit Committee, Executive Compensation Committee, Outside Director Nomination Committee, Internal Transactions Committee, and ESG Committee.

A Musinsa representative said, “Park brings deep fashion industry insight and strong global-market understanding. We’ll leverage the board to raise the expertise behind major decisions and support our partner brands’ global growth, strengthening Musinsa’s role as an enabler.”

 

Casual label OLZEN, from Shinsung Tongsang, released its 26SS spring lookbook on April 1.

Known for classic staples that appeal to men in their 40s and 50s, OLZEN leans into a well‑aging lifestyle. The new lookbook, titled Always OLZEN, translates that ethos into everyday outfits tailored to various occasions for men in this age group.

The lookbook is organized into five themes: For Weekend, For Business, For Date, For Culture, and For Travel.

Highlights include textured sweaters with stripes and two-tone weaves, 100% linen shirts, rayon-blend shirts, and short-sleeve pique tees in performance fabrics. The collection centers on lightweight pieces suitable from spring through early summer, offering versatile materials and designs for outings, business, and travel.

To mark the lookbook launch, OLZEN will hold a Blossom Week promotion online and in stores from April 1–10. Timed with cherry blossom season, the event discounts 26SS items by 20–40%. The brand’s online store, Goodwear Mall, will also issue a separate 10% coupon for 26SS spring merchandise.

An OLZEN representative said, “We hope Blossom Week helps customers discover a fresh take on their style this spring.”