How Jang Yoon-jung’s Bold Negotiation Slashed Premium Skincare Prices to Just 9,900 Won!
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Singer Jang Yoon-jung pulled off jaw-dropping negotiation skills—she even put her own concert tickets on the line to push down the price of a skincare product.
On the 26th, the YouTube channel Dalla Studio posted a video titled “Chairman Appears at the No.1 Requested Brand… Cosmetic Negotiation King Ep.1.”
In the video, Jang Yoon-jung visited the beauty brand Tone28 and met the company CEO in person to bargain over perks and pricing.

During the negotiation, a rich, high-nutrition cream priced around 40,000 KRW (approximately $30) was brought to the table. When the CEO defended the price by touting the product’s benefits, Jang pivoted—using intel from staff that the CEO’s parents were huge fans of hers.
Jang said she’d heard from an employee that the CEO’s parents are big fans and were so excited they even wanted a video call.
When the CEO confirmed, “My parents are really big fans,” Jang surprised everyone with a bold offer: “If you cut the price dramatically, I’ll bring your parents to my Suwon concert.”
She stressed she wasn’t talking about comped tickets—”I’ll buy the tickets myself out of my own pocket,” she added, to drive home the sincerity.
Moved by Jang’s unexpected personal-ticket pledge, the CEO agreed emotionally, saying, “This is the cream I cherish most, but I’ll accept Jang’s offer,” and slashed the price to 9,900 KRW (approximately $7.43), sealing a dramatic discount.
Netizens flooded the comments with reactions like, “As expected, Jang Yoon-jung is a cheat code,” “If she says she’ll buy tickets herself, I’d slash the price too,” and “Chairman Jang is the best.”











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