Valentine’s Day Special: Discover the Limited Edition Authentic Lip Glow Balm Set from Athe
Daniel Kim Views
LF’s vegan beauty brand ‘Athe’ is rolling out a Valentine’s Day limited-edition package featuring their best-selling ‘Authentic Lip Glow Balm’
On February 10, lifestyle company LF announced the launch of a special Valentine’s Day package centered around their top-selling ‘Authentic Lip Glow Balm’ from their vegan beauty brand, Athe.
The ‘Authentic Lip Glow Balm’ is a lip balm that delivers the high shine of a lip gloss while incorporating skincare ingredients. Since its debut in September 2024, it has become Athe’s steady bestseller, with over 250,000 units sold.
This limited-edition set includes the ‘Authentic Lip Glow Balm’ in all 10 existing shades, along with a chocolate-inspired lip case, keyring, and gift box. It’s exclusively available on KakaoTalk’s gifting platform until February 18.
Athe designed this package with KakaoTalk gift-givers in mind, offering an affordable price point and a range of colors to make heartfelt gifting easy and meaningful.
The milk chocolate-colored lip case fits all Lip Glow Balm products and features the engraving “With heartfelt love,” adding an extra touch of romance to Valentine’s Day gifts.
The set also includes a keyring shaped like a bitten chocolate piece, tapping into current accessory trends. Everything comes packaged in a chocolate-colored gift box with a heart-shaped tag.
Athe is sweetening the deal with special Valentine’s offers. Every gift set purchase comes with a complimentary 20ml Athe Sun Essence (limit one per customer). Spend over 30,000 KRW (22.50 USD), and you’ll also receive a cute lip balm pouch.
On February 9, Athe hosted a KakaoTalk Shopping Live event featuring a limited-edition five-color set and interactive customer events. The buzz was real – it topped the “Notification Request” rankings for two days prior, drew about 30,000 viewers, and scored high on real-time popularity and beauty gift rankings.
An Athe spokesperson gushed, “We’ve created a limited-edition package that captures the essence of Valentine’s Day with chocolate-inspired colors and designs. We hope it helps people express their feelings in a special way.”
The ‘Authentic Lip Glow Balm’ continues to be Athe’s most repurchased product on their official site, frequently selling out and sparking restocking inquiries. Last year’s ‘Fig Collection’ and holiday-exclusive shades were also instant hits.
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