Park Bo-gum Becomes Omega’s Global Ambassador: What This Means for the Brand in 2024

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Omega Welcomes Park Bo Gum as Global Brand Ambassador | Korean actor Park Bo Gum has joined Omega’s roster of global brand ambassadors, alongside A-listers like George Clooney, Nicole Kidman, Daniel Craig, and Hyun Bin. Park expressed his excitement, saying, “It’s an incredible honor to represent Omega’s values worldwide.” For his ambassador duties, Park selected the Seamaster Planet Ocean (Ref. 217.30.42.21.01.002), featuring a striking blue ceramic bezel with a polished finish.

Bulgari Unveils Stunning Icones Minaudiere Collection | Marie Katranji, Bulgari’s creative director for leather and accessories, has launched the ‘Bulgari Icones Minaudiere Collection.’ These limited-edition minaudieres reimagine five of Bulgari’s iconic motifs: Monete, Serpenti, Tubogas, Divas’ Dream, and Bulgari Bulgari. Drawing inspiration from vintage miniature handbags, the collection offers a modern twist on classic proportions in two sizes.

Richard Mille Dazzles with RM 037 Red Gold Snow Setting | The ‘RM 037’ embodies Richard Mille’s philosophy with its blend of modern aesthetics and technical prowess. This women’s timepiece features a red gold case adorned with snow-set diamonds, creating a stunning contrast with the contemporary CRMA1 automatic movement. The curved tonneau case and titanium skeleton movement showcase the bold yet refined elegance that defines Richard Mille.

Jaeger-LeCoultre Unveils Exquisite Reverso Tribute Enamel ‘Horse’ | In celebration of 2026, Jaeger-LeCoultre presents the ‘Reverso Tribute Enamel Horse,’ a masterpiece of craftsmanship featuring black grand feu enamel and intricate hand engraving from their Métiers Rares™ atelier. Limited to just 10 pieces, the pink gold case back showcases a majestic horse rising through golden clouds. Powered by the manual-winding Caliber 822, it offers a 42-hour power reserve.

TAG Heuer Celebrates Lee Jong Hoo as New Ambassador with ‘DESIGNED TO WIN’ Campaign | TAG Heuer kicked off the new year by announcing Lee Jong Hoo as their latest brand ambassador on January 5th. The ‘Designed To Win’ campaign video captures Lee Jong Hoo’s intense focus and mental toughness at the plate. Hosted by comedian Lee Yong Joo, the star-studded event hinted at an exciting partnership between Lee Jong Hoo and TAG Heuer.

S.T. Dupont Collaborates with Arturo Fuente for Luxe Fuente Collection | S.T. Dupont has teamed up with premium cigar brand Arturo Fuente to create the ‘Fuente Collection,’ blending both houses’ traditions and innovations. The collection features a bold X logo inspired by the 1992 Fuente Fuente Opus X cigar, complemented by intricate gold finishes. It includes the high-end Le Grand model, classic lines, and practical lighters. The collection is rounded out with seven accessories, from cigar cutters to ashtrays, for the ultimate cigar aficionado experience.

Mido Launches Sleek Multifort 8 Two-Crowns Rose Gold PVD | Mido’s latest offering boasts a steel case with rose gold PVD coating, creating a chic yet durable design. The octagonal bezel, with its satin and polished finish, catches the light beautifully from every angle. A matte black rubber strap complements the dial’s horizontal pattern. The watch features two crowns: one at 4 o’clock for time-setting and another at 2 o’clock to operate the rotating flange for countdown functionality.

Van Cleef & Arpels Expands Zodiac Collection with Chic Bracelets | Van Cleef & Arpels has added stylish bracelets to its Zodiac collection, first introduced in 2021. These new pieces feature 16mm diameter medals that hang elegantly from chains, each depicting zodiac constellations on one side and corresponding Roman numerals and dates on the other. The exquisite relief work and textures add a touch of luxury to these celestial-inspired accessories.

Panerai Introduces Rugged Luminor Marina Bronzo | Panerai debuts the Luminor Marina Bronzo (PAM01678), marking the first bronze iteration in its iconic Luminor Marina line. This timepiece beautifully marries a bronze case with a dark blue gradient dial and beige Super-LumiNova indices and hands, striking a perfect balance between vintage charm and sporty functionality. Paying homage to 1960s models, it features classic typography and omits the date window for a clean, retro look.

Hublot and Yohji Yamamoto Unveil Edgy Classic Fusion All Black Camo | Hublot has partnered with fashion icon Yohji Yamamoto to create the ‘Classic Fusion Yohji Yamamoto All Black Camo,’ a bold reinterpretation of black aesthetics. Limited to 300 pieces, this fourth collaboration since 2020 features a 42mm matte black ceramic case that plays with light and shadow. The camouflage dial adds depth, while the strap seamlessly blends fabric and rubber. A smoked sapphire case back reveals the MHUB1110 caliber, maintaining the watch’s mysterious monochromatic allure.

Tiffany & Co. Unveils Exclusive Tiffany Timer Watch at LVMH Watch Week | Tiffany & Co. showcased the ‘Tiffany Timer Watch’ at the LVMH Watch Week in Milan from January 19 to 21. This platinum timepiece, limited to just 60 pieces worldwide, commemorates the 160th anniversary of Tiffany’s groundbreaking American stopwatch. The iconic Tiffany blue dial features baguette-cut diamond indices and a charming gold ‘Bird on a Rock’ motif on the El Primero rotor, embodying the brand’s unique design ethos.

Leica Launches Luxe UltraBid White Ocean Binoculars | German optics powerhouse Leica has unveiled the ‘Leica UltraBid White Ocean’ binoculars, blending minimalist design with cutting-edge optical tech. The titanium-colored body is accented with white calfskin details and comes with a specially designed folding case. These binoculars offer 7x magnification and 42mm objective lenses, ensuring crystal-clear views even in challenging light conditions.

Tissot Introduces Chic PRC 100 Solar Extension | Tissot’s new ‘PRC 100 Solar Extension’ comes in a striking ice blue and steel & gold combo. True to its name, it boasts precision, robustness, and classic style with a bold silhouette and sunray dial. The solar-powered movement ensures hassle-free operation without battery changes. The ice blue version, symbolizing success, comes in 39mm, while the steel & gold version, representing prosperity, is available in both 34mm and 39mm sizes.

Tumi Gallops into 2026 with Year of the Horse Limited Collection | Tumi celebrates the ‘Year of the Horse’ in 2026 with a limited-edition collection that captures the spirit of progress, speed, and exploration. The designs incorporate horse imagery into Tumi’s iconic Alpha Bravo, Voyageur, and Belden silhouettes, creating a dynamic and stylish range that embodies strength, positive energy, and freedom of movement.

Tudor Returns to America’s Cup as ‘Tudor Team Alinghi’ | Iconic sailing team Alinghi has announced its partnership with Tudor for the 38th America’s Cup. Founded in Switzerland in 2000, Alinghi has a storied history of victories. Tudor’s ‘Born To Dare’ philosophy perfectly complements Alinghi’s bold vision as they prepare for the summer 2027 competition in Naples, Italy.

MAC’s New Hyper Real SkinCanvas™ Waterlight Cream Promises Radiant Skin | MAC Cosmetics has launched the ‘Hyper Real SkinCanvas™ Waterlight Cream,’ a game-changer in skincare. This lightweight formula, infused with hyaluronic acid, delivers instant hydration and improves skin texture. Perfect for prepping skin before makeup or as a daily moisturizer, it promises to leave your complexion smooth, radiant, and camera-ready.

Fred Celebrates 90 Years with Dazzling Fosten High Jewelry Collection | Sunshine jeweler Fred marks its 90th anniversary with 17 stunning pieces in the ‘Fosten High Jewelry’ collection. The standout ‘Fosten Pom Pom’ necklace and earrings channel 1920s Art Deco glamour with yellow gold chains inspired by marine cables and set with brilliant-cut diamonds. The centerpiece buckle motif, adorned with pavé diamonds and a show-stopping round-cut diamond, exudes unparalleled elegance.

Campari Korea Toasts to Lunar New Year with Premium Whiskey Set | Campari Korea is ringing in the 2026 Lunar New Year with a luxe whiskey gift set featuring top-shelf bourbons like Wild Turkey 101 (8 years) and Russell Reserve (10 years), alongside premium Scotch offerings from The Glen Grant (10, 12, and 15 years). Each set includes specially designed glasses for an at-home tasting experience. The packaging showcases a stunning horse design alongside The Glen Grant’s signature blue poppy, perfect for celebrating the Year of the Horse.

Garmin Unveils Sleek Venue X1 in Soft Gold | Garmin’s premium GPS smartwatch, the ‘Venue X1,’ now comes in a chic soft gold color. Boasting the largest 2-inch AMOLED display in Garmin’s lineup and a slim 8mm case, this wellness-focused timepiece combines style and functionality. The soft gold titanium case pairs beautifully with a comfortable French gray nylon band, offering both elegance and practicality.

Testoni’s SS26 Collection Blooms with Summer Inspiration | Testoni’s SS26 collection draws inspiration from idyllic midsummer scenes, featuring a vibrant palette of poppy, olive, and peacock hues complemented by sophisticated camel, ash, black, and nude tones. The designs evoke sun-drenched fields and blooming poppies, capturing the essence of a perfect summer day.

Boucheron Welcomes Coleman Domingo as Friend of Maison | Boucheron has announced American actor and multi-hyphenate artist Coleman Domingo as its newest ‘Friend of Maison.’ Domingo, known for his influence across various creative fields, stars in a short film alongside Boucheron’s new ambassador Charlotte Le Bon, highlighting the brand’s connection to cinematic art. This collaboration embodies Boucheron’s essence of style, boldness, and emotion.

Montblanc Pens Romance with Meisterstück Romeo & Juliet Collection | Montblanc’s new writing instrument collection pays homage to Shakespeare’s timeless love story, Romeo and Juliet. The ‘Meisterstück Romeo & Juliet’ line features six editions, including Precious Resin, Doue, and Solitaire Le Grand, with a limited edition 715 set for April release. Complementing accessories include cream and teal leather notebooks, a stylish pen pouch, and Verona red ink, creating a complete set for literary enthusiasts.

Loewe Perfume Opens First Standalone Flagship in Seoul | Loewe Perfume has debuted its first standalone flagship store in Seoul’s trendy Seongsu-dong district. The two-story space features a central garden and café, offering an immersive experience of Loewe’s fragrance world. The store’s design blends Spanish aesthetics with Korean elements, creating an atmosphere reminiscent of a collector’s home and a botanist’s archive.

Marshall Rocks the New Year with Emberton 3 Luna Edition 2026 | Marshall has teamed up with Chinese artist FCCK to create the ‘Emberton 3 Luna New Year Edition 2026,’ celebrating the Year of the Horse. This limited-edition speaker features a unique hydra print technique, resulting in one-of-a-kind patterns on each unit. FCCK’s design captures the horse’s spirit of freedom and boldness, making it a stylish addition to any music lover’s collection.

Yang Jung Won, Reporter neiro@hankyung.com