
Hera, Amorepacific’s leading sun care brand, announced on the 10th that it’s taking sun protection to the next level with an expanded UV protector line.
The brand has incorporated its cutting-edge UV-R PRO technology into this expanded range. This innovative tech is a game-changer, effectively tackling the oxidative stress that builds up in your skin due to UVA exposure.
Hera’s ‘UV Protector Tone-Up’ is making history as Amorepacific’s first product to score an impressive 70+ on the photo-aging defense index, thanks to this groundbreaking technology. The brand is doubling down on its sun care game, rolling out this tech in new products like the ‘UV Protector Tone-Up Lavender’ and ‘UV Protector CC Natural.’
Get ready for a complexion upgrade! The UV Protector Tone-Up Lavender works double duty, correcting both yellow and red tones for a flawless, crystal-clear skin tone. Meanwhile, the UV Protector CC is your ticket to that coveted natural glow and smooth-as-silk skin texture.
But wait, there’s more! The ‘UV Protector Fresh’ has also had a major glow-up. This skincare superhero not only shields your skin from harmful UV rays and blue light but also packs a punch with rose protein to combat skin aging accelerated by external heat.
With this expanded line, Hera is cementing its identity in the UV protection game. They’ve crafted a sun care portfolio that’s the total package – we’re talking sensory tone-up, natural radiance, and anti-aging care all rolled into one.
Hera is set to dominate the premium sun care market with these exciting new launches, further solidifying its position as a skincare powerhouse.











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