Food and dining brands are turning up the flavor, rolling out new products that promise more distinctive, trend-forward taste experiences.
Paris Baguette just debuted the ‘Hwang Cheese Pastry’ as part of its ‘Eat, then Pava?’ campaign.
The pastry spotlights hwang cheese — a buzzy ingredient in the dessert world right now. It’s aimed squarely at the post-meal crowd: people who make a habit of stopping by a café or bakery for dessert after eating.
The Hwang Cheese Pastry features flaky puff pastry wrapped around a dense hwang cheese custard, finished with a dusting of Parmesan. The result is a nutty, subtly sweet-and-salty bite with a satisfying crunch — a light, easy dessert that highlights cheese flavor without feeling heavy.
With the ‘Eat, then Pava?’ campaign, Paris Baguette is positioning its stores as the natural next stop after a meal. The chain is expanding the campaign lineup with trend-driven items like the Dujjon tart, Dujjonpop cake, butter jjon-tteok, ube fresh cream bread and ube latte.
Harim upgraded its popular ‘Hanpan’ ready-snack series with two new ‘Byeolmi Yori’ specialty dishes. The line now includes Byeolmi Yori Spicy Chicken Feet Stir-fry and Byeolmi Yori Chicken Gizzard Stir-fry — both designed so you can cook them straight in a skillet with no separate thawing or seasoning required.
The Spicy Chicken Feet Stir-fry pairs cleaned, boneless chicken feet with a signature sauce to boost umami and heat. The Chicken Gizzard Stir-fry features gizzards thinly sliced to about 5mm and lightly seasoned with Korean sun-dried salt and garlic for a clean, focused flavor. Harim says proprietary production techniques enhance the texture of the ingredients.
Both items cook from frozen in roughly 10 minutes on the stovetop. Eat them as standalone snacks or add vegetables and sides to personalize your plate. Harim will offer tastings and on-site sales at the 2026 Seoul Tourism Food Festival on May 30 at Banpo Hangang Park and around Jamsugyo Bridge.
Yuksudang, the gukbap franchise operated by Lee Yeon F&C, is rolling out three side dishes across all locations to meet rising demand from solo diners and one-person delivery orders. The new options are potato pancakes, kimchi pancakes and seafood pancakes — choices that pair easily with a bowl of gukbap and won’t add significant prep work in smaller or two-person stores.
Before the chainwide launch, Yuksudang tested five side items for about three months at three stores averaging roughly 20 pyeong (about 700 sq ft). Using a centralized operations dashboard, the company monitored key metrics — average spend per customer, delivery sales, on-time cooking rates, order acceptance, reorder rates and negative review rates — while gathering franchisee feedback on cooking convenience.
The trial showed average spend per customer rose about 5.6% after adding sides, and the share of delivery orders that included side dishes increased from 5.3% to 7.0%. Based on sales data and on-site feedback from owners, Yuksudang confirmed the chainwide rollout — a menu expansion that balances customer demand with manageable store operations.
Tizen launched a large 630g (22.2 oz) cylindrical version of its high-protein shake, ‘Yomil Red Bean Bingsu Flavor.’ The move answers customer requests for a bulk option after the pouch version debuted earlier this year. Sized for about 14 servings, it’s aimed at people who make health routines part of their daily lives and prefer larger formats.
The shake recreates the sweet, toasty notes of Korean patbingsu using domestic red beans and corn flakes. Each serving delivers 20g of protein and 7g of dietary fiber, plus postbiotics. Tizen blends concentrated whey protein with isolated soy protein for a balanced protein profile.
Crunchy toppings add texture and satiety. Scoop your preferred amount, add water and stir for an easy, high-protein meal on the go. Tizen will first offer the new product on the Olive Young online store starting May 31.
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