[Herald Economy=Reporter Kim Myung-sang] Trip.com is launching a summer brand campaign that celebrates the undeniable value of real, in-person travel in a time when AI is part of everyday life.
Online travel platform Trip.com kicked off the campaign “TRIP must be real; hotels must be TRIP” on the 1st. Designed as a response to an era where a few prompts can generate travel images and videos, the campaign spotlights the sights, sounds, and thrills of travel that no AI can truly recreate.
The campaign’s videos use destinations whose names include the letters “AI” as visual backdrops. Trip.com will roll out five spots in sequence: a launch piece followed by features set in the U.K., Shanghai, Jeju’s Olle Trail, and Chiang Mai. Each video pairs hotel stays with local experiences and captures the perspectives of different travelers — families, couples, and solo adventurers alike.
To mark the launch, Trip.com is running a summer promotion for travelers through August 9. The platform will offer special fares on domestic and major international airlines and release weekly deals on 4- and 5-star premium hotels in Japan, Southeast Asia, Greater China, and popular domestic destinations. Every Monday, Trip.com will post first-come, first-served coupons for up to 50% off flights and hotels, along with weekly discounts of up to 50% on popular tours and attraction tickets.
Trip.com plans to use the campaign as a springboard to strengthen its position as a global hotel-booking platform. The summer ads will run on TV, YouTube, and Instagram, and appear in offline channels such as elevator media and displays at Gimpo and Jeju airports.
Hong Jong-min, head of Trip.com Korea, said, “In an era when advanced technology can perfectly recreate images, the wonder of discovering a new place in person — and the weight of those unforgettable memories — becomes even more precious. With Trip.com’s robust global infrastructure and 24-hour customer support, we hope many people will feel confident and enjoy a genuinely real trip this summer.”
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