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Gucci Enters Formula 1: The Luxury Brand’s Bold New Era with Alpine

Daniel Kim Views  

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Gucci

Gucci has struck its first Formula 1 title partnership and unveiled “Gucci Racing,” a platform intended to broaden the brand’s presence in high-performance sport, culture and global influence.

Author: Kang Won-seok

Keywords: Gucci, F1, Alpine F1 Team, Demna Gvasalia, Francesca Bellettini, Formula One, Kering, GUCCI, AlpineF1, title partner, luxury sports, GucciRacing, Gucci Racing

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