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Inside Seoul’s New Ultra-Luxury Golf Hub: TrackMan Tech & Fine Dining

Daniel Kim Views  

Translation result.JB [Herald Economy Sports Desk] JB Corporation, long recognized for setting Korea’s standard for traditional, globally oriented golf academies, announced on the 22nd that it is officially opening its flagship: JB GOLF CLUB Cheongdam, a premium golf lifestyle complex in the heart of Cheongdam-dong, Seoul.

JB GOLF CLUB Cheongdam fuses decades of golf expertise and a respected heritage with contemporary design and advanced technology to create a new kind of golf lifestyle destination. More than an indoor golf facility, the venue is conceived as a next-generation platform that integrates instruction, club fitting, dining and community programming.

The club occupies four levels, from basement level 1 to the upper floors, and functions as a mixed-use cultural space that includes golf training and lessons, a high-end restaurant and private membership areas.

As the flagship site for TrackMan—the world’s leading golf analytics system—the facility features 14 TrackMan units across private screen rooms and open bays, allowing members to train without distraction. Each room is equipped with TrackMan 4 and TrackMan IO, providing world-class instruction grounded in precise data analysis.

On the second floor, Lab Golf’s flagship lab putter-fitting boutique and the putting-focused Tourput Putting Academy offer specialized putter-fitting and training programs. The facility also hosts lessons from top domestic putting authority, pro Choi Jong-hwan, giving golfers from beginners to advanced players access to high-level putting care.

The coaching roster is equally strong: more than 20 veteran instructors, including tour professionals and former national- and reserve-team members, are on staff to deliver VIP, personalized lessons. JB Corporation has also developed an integrated training system that links full-sized courses, short-game facilities and par-3 layouts in Hanam, Bundang-Seohyeon and Hwaseong, with the long-term goal of establishing Korea’s only international golf school that prepares students for Ivy League-level collegiate golf programs.

In the basement-level ‘Haus of JB,’ visitors can experience a lifestyle blend of golf, art and gastronomy. The venue debuts signature dishes created by 10 chefs who gained fame on a recent popular cooking competition show, and offers premium dining supported by Shinsegae L&B’s curated wine selection.

Daniel Kim
content@tenbizt.com

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