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[The Public — Reporter Jo Doo-hee] Paul Bassett, the coffee shop operated by M’s Seed, an affiliate of Maeil Dairies, announced it will launch a \”Lavender Season\” from the 24th in response to customer requests to bring back beloved items.
Under the \”Lavender Purple\” concept, the menu highlights purple-hued offerings, including Lavender Ice Cream, a Lavender Ice Cream Blueberry Latte, Ube Café Latte, Berry Berry Ade, and an Acai Berry Yogurt Frappe.
Lavender Ice Cream, celebrated for its floral aroma and striking visual appeal, has been one of the most requested items—and it’s returning for this season.
A Paul Bassett spokesperson said the season was designed to let customers enjoy a variety of items united by a single purple theme. \”We also embraced the trending purple ingredient ube to create a fresh flavor experience and Instagram-ready visuals,\” the spokesperson added, inviting customers to come try the new lineup.
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