OWM Partners with Paju: How This Collaboration Elevates Sports and Fashion

Daniel Kim 2026.04.23 Views

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[MyDaily = Reporter Noh Chan-hyuk] Paju Frontier has inked an official sponsorship deal with premium eyewear label OWM.

On the 20th at 2 p.m. at Paju NFC, the club and OWM signed the formal sponsorship agreement. OWM CEO Cha Se-il and Paju club director Hwang Bo-gwan attended the ceremony alongside other officials. As Paju’s official sponsor, OWM will partner on a variety of collaborative projects.

The agreement is significant because it expands the club’s reach into the lifestyle space where sports, fashion, function, and design intersect. Paju said OWM — a brand built on a philosophy of harmony and beauty — completes individual style with balanced, refined eyewear, making it a natural fit with the new sports culture the club aims to build.

Notably, OWM plans to design and supply pink-lens glasses in the club’s colors for the supporters group Pink Blue. The brand is also developing a product inspired by Paju’s sunset to be released soon.

Those eyewear pieces are designed so fans can cheer more comfortably under the strong summer sun. Officials expect supporters wearing them to create a more unified and visually striking cheering atmosphere. The goal is to boost visual cohesion in the stadium and deepen the club’s distinctive fan culture.

OWM will also provide sunglasses for players, the director, and coaching staff. The collaboration goes beyond product supply: the two sides will work together to promote both the club’s and the brand’s images. OWM’s youthful, trendy vibe aligns with Paju’s spirited squad and competitive soccer ambitions, which helped bring this partnership together.

Based on this partnership, both sides plan to roll out diverse content and joint marketing initiatives to deepen fan engagement and create new brand value centered on sports.

Cha Se-il, CEO of OWM, said, “We decided to partner with Paju because we strongly resonate with the club’s story of challenge and growth. We expect OWM’s focus on harmonious design and balance to produce positive synergy with the club’s dynamic energy.”

Hwang Bo-gwan, Paju’s club director, said, “We’re honored to partner with OWM, a brand with distinctive design and philosophy. Through this collaboration, we’ll offer fans new experiences both inside and outside the stadium and further expand the club’s brand value.”