Starbucks Launches Eco-Friendly ‘S: Buckcha’ Coffee Trailer: Free Coffee for First 500 Visitors!
Daniel Kim Views
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Bring your tumbler — coffee’s on us.
On the afternoon of April 22, under a soft sun, a trailer decked out in bright green and white pulled up along the Han River. When people handed their reusable tumblers to baristas in green aprons at the round, cabin-style trailer, they were quickly poured a refreshing cold brew.
The launch at Yeouido Hangang Park drew a crowd. From 1 p.m. to 3 p.m., the first 500 people who brought their own cups received iced brewed coffee.
The event, held for Earth Day, aimed to promote eco-friendly habits and spread positive experiences beyond stores into local communities. Park Jong-wook, a Starbucks corporate employee handing out coffee that day, smiled and described the event as the brand’s commitment to reducing environmental pollution.
Crowds responded enthusiastically. A line formed in front of S:Buckcha about ten minutes before the official start. Kim, 43, an office worker who stopped by during lunch, said she learned about the event through the Starbucks app and that Starbucks played a big role in turning using a reusable cup into her daily habit.
I brought my tumbler, too, and grabbed a cup. The brew was mellow and toasty, with a clean finish that refreshed the palate — a surprisingly perfect match for chewy butter tteok (rice cake).
Starbucks plans to use S:Buckcha to connect with customers in a variety of places. On April 29, the trailer will visit military units in the Ganghwa area to deliver coffee and snacks to Marines. From May 1 to 3, Starbucks will team up with the SSG Landers for “Starbucks Day.”
Son Jeong-hyun, CEO of Starbucks Korea, said, “We designed S:Buckcha to reach islands and remote mountain areas where people had difficulty experiencing Starbucks, as well as disaster sites and other communities that need the warm care a cup of Starbucks coffee can bring. It will act as a catalyst to deliver new Starbucks experiences and joy as it travels across the country,” he said.
Reporter Ahn Gyeom-bi hugme@viva100.com
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