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With the weather warming and picnic and camping season kicking off, more people want simple, delicious meals they can make outdoors. To meet that demand, Hyundai Greenfood is launching four camping-ready convenience meals on its official online store, ‘Griting Mall’.
The new lineup includes Oriental Chicken Bowl (7,500 KRW (about $5.63)), Mexican Taco Bowl (7,500 KRW (about $5.63)), Myeongran Seaweed Gratin (8,400 KRW (about $6.30)), and Meatball Rose Pasta (8,400 KRW (about $6.30)). All four are frozen, ready-to-heat convenience meals made for easy serving at picnics or campsites.
Last month, convenience-meal sales on Griting Mall were up 27% compared with March a year earlier. Hyundai Greenfood says the boost was driven largely by its push last year to expand items targeted at picnic and camping demand.
Hyundai Greenfood sharply expanded its picnic- and camping-focused convenience range, growing from 76 items in 2024 to 91 items in the most recent year. Standouts include ‘Wagyu Hamburg Steak,’ ‘Tender BBQ Pork Ribs,’ ‘Pita Bread Wrap Salad,’ and ‘Taco Shrimp Wrap Salad.’
Photo: Hyundai Greenfood
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