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N32, a premium vegan mattress brand, said April 17 it will open a pop-up store on the ninth floor of Lotte Department Store’s Jamsil branch. The move follows the brand’s recent debut at the Shinsegae flagship and represents another key retail landing.
The pop-up runs through May 14 and is set up as an immersive, experiential space under the theme “Check in to a private resort hidden in everyday life.” Visitors can step away from the city’s bustle to sample N32’s take on true rest and a more relaxed lifestyle.
On display are N32’s flagship products: the N32 Foam Mattress—which addresses many common drawbacks of conventional foam mattresses—the market-leading N32 Motion Bed, and the Marphi Twin Super Single (TSS) frame.
The N32 Foam Mattress pairs highly breathable interior materials with natural, plant-based fabrics to minimize skin irritation. Its high-resilience patterned foam supports the body evenly, preventing the sagging that concentrates weight on certain areas and disrupts sleep.
The N32 Motion Bed is an electric base designed to pair with the N32 Foam Mattress. It’s divided into five plates so users can precisely adjust angles to suit posture and sleeping conditions. Safety sensors on every movable section automatically trigger a safety mode if pinching occurs, and a stretch safety cover helps prevent entrapment—making it suitable for homes with pets or young children.
In addition to product demos, the pop-up will host a variety of on-site events. During “The Break”—weekdays from 11 a.m. to noon and 2–3 p.m., and weekends from 5–6 p.m.—guests who take a short nap on an N32 mattress will receive an N32 long umbrella.
The brand is also offering discounts, gifts and its ongoing “Happy N32 Day” promotion. All gifts are limited in quantity and distributed on a first-come, first-served basis; they may run out quickly.
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