Maximize Your Driving Experience: Discover the New Bridgestone Potenza Adrenalin RE005

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[Asia Times = Park Si-ha] Hankook Tire & Technology Co., Ltd. is running a partner-card discount promotion. Hansung Motor has named golf pro Park Jin-yi as an ambassador and will expand customer-participation programming. Bridgestone Tire Sales Korea is launching the Bridgestone Potenza Adrenalin RE005.

Hankook Tire & Technology Co., Ltd. is running a partner-card discount promotion through its tire-focused service networks—T’Station and THE TIRE SHOP—as well as its online store, T’Station.com, through the 30th of this month.

The campaign targets the spring tire-change season and is tied to two card issuers: NH Nonghyup Card and Samsung Card. Customers who pre-register for the Hankook Tire event in the mobile app and then purchase at participating stores will receive automatic discounts at checkout based on their final payment amount.

Discounts apply once per customer during the promotion period. NH Nonghyup Card holders will receive 50,000 KRW (approximately $37.50) off purchases of 900,000 KRW (approximately $675.00) or more and 20,000 KRW (approximately $15.00) off purchases of 500,000 KRW (approximately $375.00) or more. Samsung Card holders will receive a 20,000 KRW (approximately $15.00) statement credit on purchases of 400,000 KRW (approximately $300.00) or more. (For reference in the original release, those amounts were listed as 900,000 KRW (approximately $675.00), 500,000 KRW (approximately $375.00), and 400,000 KRW (approximately $300.00).) Full details are available on the event page at T’Station.com.

Hansung Motor, the official Mercedes‑Benz dealer, has named golf content creator and pro Park Jin-yi (TotalSet) as an ambassador as part of an effort to strengthen its CLUB HANSUNG membership and expand customer-engagement offerings.

The agreement positions CLUB HANSUNG as a customer-experience–focused membership that invites hands-on participation with the brand. Park will act as a customer-experience ambassador, directly engaging members and leading signature activities.

Hansung Motor operates a variety of CLUB HANSUNG programs so customers can continue to engage with the brand after purchase. The program extends beyond vehicle care and maintenance into sports, culture and lifestyle initiatives to sustain long-term relationships with owners.

Park will serve as a key bridge to expand customer touchpoints. She will attend Hansung Motor’s three annual golf tournaments to interact with customers, give nationwide showroom lessons and lectures, and produce golf lesson content for Hansung Motor’s official YouTube channel, delivering a mix of online and in-person engagement.

Through these activities, customers will experience the brand through golf and have direct access to an expert. Hansung Motor says it will use these programs to broaden the customer experience and further develop CLUB HANSUNG as a premium lifestyle membership.

Under the agreement, Park will be provided with a Mercedes‑Benz CLE 200 Coupe. The CLE 200 Coupe pairs a sporty coupe design with composed on-road behavior, offering a balance of daily comfort and performance. Park will use the vehicle as a platform for golf- and lifestyle-focused content and on-site events to showcase the brand experience.

Bridgestone Tire Sales Korea has introduced the latest tire in Bridgestone’s premium sports lineup: the Potenza Adrenalin RE005.

Developed around the theme “Maximizing Driving Pleasure,” the Potenza Adrenalin RE005 is engineered to amplify driving excitement while delivering confident daily performance. The tire promises improved dry and wet grip, precise handling and longer tread life for more consistent driver control.

Building on the DNA of the Potenza Adrenalin RE004, the RE005 boosts dry-surface grip by 8% and wet-surface grip by 10%, according to Bridgestone, improving performance across a range of road conditions.

The RE005 employs a Wide Block pattern to distribute contact pressure evenly, enhancing grip and steering precision on both dry and wet surfaces.

To improve cornering stability, the tread blocks are linked to maintain composure through sharp turns and support more confident acceleration on corner exit.

The tire’s signature A-shaped groove delivers predictable, stable handling in tight corners, while a wide inside rib provides quick response to steering inputs for agile behavior.

Bridgestone’s Rain Pulse Groove aids water evacuation to reduce hydroplaning risk and maintain stability on wet roads.

An advanced rubber compound enhances grip and responsiveness from wet conditions to high-load cornering, while maintaining heat resistance for consistent performance. The compound also reduces the Rolling Resistance Coefficient (RRC), which improves fuel efficiency and contributes to better wear resistance.

Finally, a Multi-Round Block design optimizes shoulder contact pressure to extend tread life and keep performance consistent over the tire’s service life.