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BYN Black Yak Group’s British golf-wear label, Hillcreek, has unveiled its 2025 Spring/Summer campaign to welcome the season.
This season’s campaign, titled ‘The Moment Edge,’ celebrates those small, shining moments in everyday life. The brand leans into its modern British identity by featuring artwork of ‘Henry,’ a character inspired by the pedigree Airedale Terrier, as a signature motif throughout the campaign.
The collection is designed to carry you from spring into summer, blending everyday style with on-course function. Key pieces include lightweight sweaters for transitional weather, knit-contrast T‑shirts, knee-length cargo shorts, and casually layered tees that work equally well off the course.
The short-sleeve ‘Women’s Henry Layered TS’ uses lightweight woven fabric on the front and back for durability and creates the illusion of a layered vest. Cooling fabric lines the interior and sleeves so the tee stays comfortable on bright, warm days. Paired with it, the ‘Women’s Henry Cargo Half Pants’ feature a flattering front pleat and practical side pockets for a relaxed, casual vibe. The tee also layers seamlessly under knits and jackets.
‘Men’s Henry Logo Round SW’ is a timeless round-neck sweater crafted from viscose knit for excellent breathability and a luxuriously soft hand. A subtle textured stitch highlights the logo artwork, making it a polished pick for off-duty looks.
The line also includes the ‘Men’s Knit-Contrast TS’ and the ‘Women’s Knit-Contrast Raglan TS.’ Both are knit-collar tees with an elevated feel—the men’s version uses an openwork sleeve stitch for added airflow, while the women’s raglan cut flatters the shoulder for a feminine silhouette.
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