How to Upgrade Your Home Wellness: Seragem’s Unbeatable Family Sale and Rewards Program

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On the 2nd, retail brands shared a round of lifestyle updates: Ceragem’s “special offers ahead of Family Month,” Coway’s Mulbit Choir’s spring busking at Cheonggyecheon, Nongshim’s new Baehongdong bibim-myeon ad, KT&G Sangsangmadang’s call for entries to the 17th KT&G SKOPF, CJ Logistics’ safety-management pact with key partners, Lotte Chilsung Beverage’s launch of Cantata Harmony Dolce Latte, Kolmar Holdings’ sign-ups for a K-Beauty Co-Growth Seminar, and Ottogi’s new Yojum Mung Bean Sil Dangmyeon.

◆ Ceragem rolls out special Family Month offers — discounts on key products, trade-ins, and free disposal service

As interest in personal wellness grows, gift trends for Family Month are shifting toward practical health products people can use every day. Ceragem is answering that demand with limited-time pricing, trade-in options, and complimentary disposal services to make upgrading easier.

The company is also tailoring recommendations by user profile and boosting confidence with a five-year free warranty on the Pauze M Collection.

Ceragem’s programs reach both current customers and users of competing brands. Existing owners get extra perks through a “family sale,” lowering the cost of repurchasing or upgrading. Users of other brands who meet product-spec requirements can also access trade-in incentives so switching brands feels less risky.

Customers who register through the family sale or trade-in agreement can get free disposal of replacement products (water purifiers excluded). Technicians will visit to remove like-for-like items such as old massage chairs at no charge, cutting out the hassle of disposal during a swap.

The company’s healthcare lineup includes spinal-care devices in the Master V Collection: the Master V11 with dual-positioning for a private feel; the Master V9, which treats the whole spine from neck to pelvis in three dimensions; the Master V7 with a cervical mode; and the entry-friendly, back-focused Master V4.

The premium Pauze M Collection comes with purchase or subscription discounts—up to 400,000 KRW (≈ $300 USD) for purchases, up to 420,000 KRW (≈ $315 USD) for subscriptions, and up to 600,000 KRW (≈ $450 USD) on prepaid subscription plans. During the promotion, buyers and subscribers receive a five-year free quality warranty. Options include the Pauze M10 (pro dual engine for neck, shoulders, and lower back), the Pauze M8 Fit (12 side-cover styles), and the armless Pauze M6, ideal for singles, newlyweds, or use as a nursing chair.

Ceragem Balance offers up to 900,000 KRW (≈ $675 USD) in purchase discounts and up to 1,000,000 KRW (≈ $750 USD) for subscriptions. It dispenses purified, cold, hot, and alkaline ionized water and has been certified by Korea’s Ministry of Food and Drug Safety as a medical device that helps relieve digestive symptoms. The unit lets family members set water type, pH, temperature, and portion sizes, and it supports drinking reminders and intake tracking.

Other healthcare devices, like the Medispa All-in-One and circulation-support models (Celltron Circulation Chair and Celltron E2), are also on special.

Plus, buying two or more products as a package can score customers up to 30% off, making it easier and more affordable for families to outfit shared spaces.

A Ceragem spokesperson said, “Consumers are looking for lifestyle-healthcare—gifts that keep giving. Ahead of Family Month, we’ve rolled out trade-ins, free disposal, and other benefits to lower barriers for both our customers and users of other brands.”

◆ Coway’s Mulbit Choir stages spring busking at Cheonggyecheon — “raising disability awareness and expanding arts access”

Coway’s Mulbit Choir, an ensemble of visually impaired singers, put on a spring busking performance at Cheonggye Square in Seoul’s Jung District on March 26.

The lunch-hour set was designed to give passersby and nearby office workers a moment of musical refreshment during a busy day.

The seven-song program mixed spring-time favorites like “Cherry Blossom Ending” (Busker Busker) and “The Place the Wind Blows” (Kim Kwang-seok) with well-loved classics such as “Don’t Worry” (Jeon In-kwon) and “As We Live Our Lives” (Lee Moon-sae).

One attendee said, “I stumbled upon the performance during lunch and hearing familiar songs arranged for a choir was a special surprise. It’s great to have this kind of culture in the city.”

A Coway representative added, “We organized this busking so city residents could enjoy arts and take a brief pause. We’ll continue regular concerts and diverse performances to promote disability awareness and broaden access to the arts.”

Founded in 2022, the Mulbit Choir is a mixed ensemble of singers with severe visual impairments. The group supports job creation through the arts and expands cultural opportunities for people with disabilities.

◆ Nongshim debuts new Baehongdong bibim-myeon ad — Yoo Jae-suk returns as model for the sixth year

Nongshim rolled out a new ad for Baehongdong bibim-myeon on the 2nd, timing it for the start of bibim-myeon season. TV personality Yoo Jae-suk, the face of the brand since its launch six years ago, stars in the spot.

Under the theme “The Baehongdong Era Is Now,” the ad opens with a catchy electronic riff repeating “Baehongdong” as Yoo strides through the city in the brand’s iconic suit. People enjoying the noodles begin to join the march, swelling into a crowd led by Yoo, who delivers the message: “The bibim-myeon generation has changed; the trend has changed.” The mirrored phrasing adds rhythm while underscoring a shift in who’s leading the category.

Yoo also wears an orange suit in the new spot to represent the brand’s latest product, Baehongdong Makguksu. Launched last month, the Makguksu uses domestic buckwheat noodles paired with Baehongdong’s signature bibim sauce and sesame oil for a toasty, spicy-sour profile.

Since Baehongdong’s 2021 debut, Yoo’s blue suit—drawn from the package design—has become a recognizable brand element.

A Nongshim spokesperson said, “From bibim-myeon to makguksu, Baehongdong will lead this summer’s trends. We’ll keep building Baehongdong as the go-to brand through diverse marketing.”

Baehongdong’s signature sauce blends pear, red chili, and dongchimi (water kimchi) for a sweet, spicy, and tangy kick.

◆ KT&G Sangsangmadang opens applications for the 17th KT&G SKOPF — “a launchpad for emerging photographers”

KT&G Sangsangmadang is accepting applications through April 10 for the 17th KT&G SKOPF (Sangsangmadang Korean Photographer’s Fellowship), a program supporting emerging photographers.

Since 2008, KT&G SKOPF has discovered and nurtured up-and-coming photographers. To date, 54 artists have come through the program, which is regarded as a stepping-stone for new talent.

Applicants should submit an application form and portfolio via the KT&G Sangsangmadang website. A three-stage selection—portfolio review, in-depth interview, and public portfolio review—will name three “Photographers of the Year” in May, with a final “Photographer of the Year” chosen after the December public review.

The three selected photographers will each receive support worth about 7,000,000 KRW (≈ $5,250 USD), including activity grants, mentoring, and a group exhibition. The final winner will get an additional package valued at roughly 40,000,000 KRW (≈ $30,000 USD), which covers shooting support (5,000,000 KRW (≈ $3,750 USD)), production, publishing, and a solo exhibition.

Kim Jung-yoon, exhibition manager in KT&G’s Cultural Contribution Department, said, “For more than 15 years, KT&G SKOPF has sought out photographers who will shape Korea’s photographic scene. We’ll continue supporting sustainable cultural growth and talent development.”

◆ CJ Logistics signs safety-management practice agreement with key partners

CJ Logistics is strengthening on-site safety measures to prevent accidents across its logistics operations. In step with tightened government industrial-safety policies, the company plans to upgrade its safety-management system and raise safety awareness among partner firms that operate in the field.

At its Jongno headquarters, CJ Logistics invited leaders from loading and transport partner companies to sign a joint safety-management practice agreement.

The signing took place in a relay across core business units—O-NE, fulfillment, and The Unban—between March 26 and 31. Thirty unit heads and partner representatives pledged to elevate safety standards across the logistics ecosystem to meet societal expectations for industrial safety.

The event included a special lecture on government safety policies and practical measures, covering compliance with safety laws, safety guidance and consulting, management-led safety systems, training to boost safety awareness and execution, prevention-focused activities (risk assessments, safety checks, and protective equipment management), collaborative accident-cause analysis and recurrence-prevention frameworks, and ongoing risk identification and workplace improvements.

CJ Logistics will factor partner safety performance into evaluation metrics and reward high-performing partners with business advantages, creating a cycle where safety contributes to commercial benefit.

Kim Yoo-seung, head of Safety Management at CJ Logistics, said, “This agreement signals our strong commitment to meet the high safety standards society expects from large companies and to reduce incidents. We’ll share our safety know-how, resources, and technology with partners to secure a robust safety-management system.”

◆ Lotte Chilsung Beverage launches Cantata Harmony Dolce Latte — a lower-sugar RTD coffee

Lotte Chilsung Beverage introduced Cantata Harmony Dolce Latte, the first release in its new Cantata Harmony subbrand.

The ready-to-drink Dolce Latte recreates the café favorite with silky milk and sweetened condensed milk notes, while positioning itself as a lower-sugar option for consumers mindful of sugar intake.

The package uses a photo-real image of the latte on the front to evoke the café experience. A coffee-toned background with black and pink accents balances sophistication and sweetness. The 340 mL (≈ 11.5 fl oz) cup-holder–style format is designed for portability.

A Lotte Chilsung spokesperson said, “Cantata Harmony Dolce Latte is for people who love sweet lattes but worry about sugar. We hope it becomes the go-to for moments that call for a little relaxation or a quick mood boost.”

◆ Kolmar Holdings opens applications for “K-Beauty Co-Growth Seminar” — sharing investment-raising know-how

Kolmar Holdings, the Kolmar Group’s holding company, is recruiting participants for a K-Beauty Co-Growth Seminar aimed at supporting early-stage brands. The session will cover what founders need to secure investment and will share practical know-how as part of the indie-brand support program launched in 2024.

The seminar is scheduled for the 16th at Korea Kolmar’s Research and Technology Institute in Naegok-dong, Seocho District. Sessions include an “Indie Brand IR Preparation Guide” and a briefing on “Skincare & Derma Cosmetics Trends and New Technologies.”

The IR session will walk startups through practical pitch strategies and execution tips to help secure funding, led by accelerator Yang Seong-jun. Korea Kolmar’s marketing team will present global skincare and derma-cosmetic market insights and the latest R&D trends.

Applications are open through midnight on the 15th via the link posted on Korea Kolmar’s official social media (Instagram and Facebook). Anyone working at a beauty brand can apply—even non-customers of Korea Kolmar—and there is no participation fee.

A Kolmar Holdings representative said, “We designed this seminar to address the key concerns of early-stage startups and help them build a foundation for growth. We’ll continue supporting co-growth across the K-beauty ecosystem.”

◆ Ottogi launches “Yojum Mung Bean Sil Dangmyeon” — “ready in 3 minutes in boiling water”

Ottogi launched Yojum Mung Bean Sil Dangmyeon, a glass-noodle product engineered for faster, simpler cooking.

Designed to cut the usual prep time for dangmyeon, this product works beyond japchae—try it in soups, stews, hotpots, tteokbokki, mala soup, and salads. It responds to viral, creative dangmyeon recipes on social media with a focus on convenience and versatility.

The noodles use mung-bean and potato starch for a translucent, chewy texture. Packaged in 25 g (≈ 0.9 oz) single-serving portions for easy measuring, they don’t require soaking—just boil for 3 minutes or microwave. That quick prep makes them a fit for modern cooks who prioritize speed.

Since introducing Old-Fashioned Dangmyeon in 1986, Ottogi has expanded its noodle lineup with flat dangmyeon and wide Chinese-style varieties; Yojum Mung Bean Sil Dangmyeon aims to make cooking even easier for today’s consumers.

An Ottogi representative said, “Yojum Mung Bean Sil Dangmyeon was created so busy people can quickly enjoy diverse dishes. We’ll keep launching products that boost cooking convenience and reflect current trends.”