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Chicken chain bhc is celebrating the launch of its new menu item, Soy Garlic King, with an app-only open-run event from March 26 through April 1, offering daily discounts and chances to win tech prizes.
This promotion is available only through the bhc app. Customers who order Soy Garlic King in the app will get an instant 4,000 KRW (about 3 USD) discount coupon. Coupons are limited and released daily on a first-come, first-served basis; distribution for the day ends once supplies run out. You must download the coupon in the app and apply it at checkout.
Customers who opt in to receive marketing messages when ordering the new item will be entered into a drawing for high-end tech and mobile gift certificates. Prizes include 3 MacBook Air 13-inch 256GB models, 5 iPhone 15 128GB units, 10 bhc mobile gift certificates worth 100,000 KRW each (about 75 USD), and 300 app-exclusive Soy Garlic King coupons. Winners will be announced in mid-April 2026 and notified individually.
Fronted by model Han So-hee, Soy Garlic King features fried chicken tossed in a soy-based sauce with minced garlic and chopped green onions. In the promotional images, sliced garlic and a green garnish crown crispy chicken pieces. The set also comes with a small cup of yellow dipping sauce.
The name Soy Garlic King highlights the blend of soy and garlic flavors. In the ad, the model holds chicken drumsticks in both hands and looks straight at the camera to convey the flavor visually. The campaign’s beige and brown palette evokes the rich tones of the soy sauce.
The promotion lasts one week, and coupons are available to claim from 10:00 AM each day. The participation section features a “Get Coupon” button and a reminder to apply the coupon on the payment screen. Coupons must be downloaded manually in the app—they are not applied automatically. To remain eligible for the prize drawing, you must keep marketing consent enabled until the event ends. Only customers with confirmed order histories are entered into the drawing, so simply signing up for the app does not qualify you.
This offer is limited to bhc app members; non-member orders do not qualify. Orders placed via gifticons or other channels are excluded. Winners cannot request specific colors for Apple products, which are expected to be shipped at random. Coupons can only be used during store business hours, and delivery fees may be charged separately based on distance. Participation is limited to one entry per person during the event, and entries obtained through fraudulent means will be voided.
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