2026 Chevrolet Sales Strategy Unveiled: What You Need to Know About New Models and EV Innovations

Global brand Chevrolet held the “2026 Chevrolet National Dealer Conference and Outstanding Car Manager Awards” on March 19 at the Bupyeong PR Hall of General Motors Korea.

About 100 attendees — including dealer principals and the car managers recognized for the second half of 2025 — gathered as Chevrolet connected with its nationwide sales network, strengthened dealer partnerships and recognized top-performing managers from the past year.

At the conference, Chevrolet presented its 2026 sales strategy and key product lineup while providing updates on CCA (Customer Care & After-sales) services. Dealers also shared proven sales cases from the second half of 2025, giving participants the chance to discuss effective, field-tested tactics and best practices.

During the awards ceremony that followed, Chevrolet honored 42 car managers for outstanding sales performance in the second half of 2025. Recipients of the top and excellence awards received plaques and prizes.

Hector Villarreal, president of General Motors Korea, praised the contributions of dealership staff, saying each individual helped convey Chevrolet’s brand value and build customer trust — the foundation of the company’s performance. He added that Chevrolet’s refined design and strong driving dynamics continue to resonate with customers, and that the brand will keep working to deliver greater satisfaction to Korean buyers.

The top prize went to car manager Yoo Jeong-jun of the Cheongju Gagyeong showroom, who ranked first in nationwide sales for the second half of 2025. Yoo said, “I am honored to receive this meaningful award and sincerely thank the customers who trusted me and chose our vehicles. I will treat this recognition as a new starting point, stay true to my commitment, and continue doing my best for each customer while sharing Chevrolet’s value with more people.”

Joining Yoo Jeong-jun in receiving the top award were four other managers: Yoo Jae-kyung (Gwangju Seoyoungdae showroom), Choi Chan-gyu (Bucheon showroom), Kim Bong-su (Gunsan showroom) and Son Seung-hwan (Ulsan showroom), bringing the total number of top honorees to five.

Chevrolet said the event provided an opportunity to review customer-focused sales strategies and that, based on its partnerships with dealers, it will continue to respond flexibly to a changing market while steadily expanding customer trust.

Beyond coordinating with the sales network, Chevrolet is intensifying efforts to strengthen the service network so customers can buy with confidence, including rolling out nationwide relay training programs.

The company plans to run regional training across five circuits to reinforce service quality, using General Motors’ standardized maintenance procedures and certified techniques.

Maintenance training will be delivered in a Mobile Tech Coaching format and is aimed at service-network technicians and mechanics at comprehensive service centers who previously found it difficult to participate in centralized programs.

As part of training for regional staff and customer-facing teams, Chevrolet will also introduce a new customer-service guide, “General Motors Difference,” to establish consistent service standards that align General Motors’ global service benchmarks with the latest service trends.