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Born in the U.S. and credited with kick-starting a premium movement in South Korea’s golfwear scene, AMAZINGCRE has opened its first flagship in Tokyo’s Omotesando Hills, officially announcing its entry into the Japanese market.
AMCR JAPAN Corp. celebrated the brand’s arrival with a packed grand opening on the 12th at Space O in Omotesando Hills.
Founder and CEO In Gi-wan was on hand to present the brand’s vision and outline plans for expanding in Japan.
“AMAZINGCRE is rooted in top-tier materials, ergonomic design, and the handiwork of designers who bring a craftsman’s spirit,” In said. “We’re not just selling clothes — we’re introducing a new genre of high-end golfwear where technology and art collide. We want to be a partner for Japanese golfers, helping shape their golf lifestyles, their scores, and even their outlook on life.”
The event’s highlight was a runway performance by Takashi Yoshimura of the comedy duo Heisei Nobushi Kobushi and top model-actor Yu Takahashi. Dressed in AMAZINGCRE’s 26SS collection, they embodied the brand’s sleek silhouettes and luxe color story.
A standout moment was a hands-on session showcasing the brand’s proprietary “Accordio Band.” This clever structural feature is engineered to minimize resistance during a swing by accommodating the body’s contraction and relaxation.
After demoing a full swing, Takashi Yoshimura raved, “The clothes move with your body. This isn’t just apparel—it’s practically an invention. It’s perfect for anyone hoping to improve their score.” Yu Takahashi added, “It doesn’t restrict movement at all, and the silhouette is so elegant that just putting it on gives you confidence.”
The name AMAZINGCRE blends “Amazing” and “Creation.” Using the Omotesando Hills flagship as a launchpad, the brand plans to expand across Japan. The store, which officially opened on the 13th, is located on the basement first floor of Omotesando Hills and offers the full AMAZINGCRE lineup alongside a distinct premium shopping experience.
An AMAZINGCRE spokesperson said, “Our proven product performance and design from Korea will set a new standard for discerning Japanese golfers. We’ll continue to strengthen our standing as a global premium brand.”
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