Kang Daniel, who once took South Korea by storm
His peak was from 2017 to early 2019
Now he’s just Kang Daniel’s aunt..
Endless stream of commercials
Ranked #1 in brand reputation
Higher than Baek Jong-won
Even higher than G-Dragon
A phenomenon
The Kang Daniel effect
A walking small-to-medium enterprise
Even the weekly news magazine Joongang Ilbo
analyzed the Kang Daniel effect
An era when he could win against BTS in polls
The time when birthday ads took over Times Square
When anything he did would easily hit a million..
Reasons for the phenomenon’s downfall:
First, the disbandment of the national group(?) Wanna One
Kang Daniel’s value as the national center was significant
Honestly, his singing and dancing were just so-so
However,
Controversy over cutting ties with Wanna One, which made him
Missed Wanna One reunion due to fan meeting “preparations”
Meanwhile, he dated while living in UN Village
At that time
Kang Daniel’s core fandom,
the 40-something noona fans, moved on to Mr. Trot
It was a similar male-focused audition program
with more dramatic backstories, better skills,
and contestants who knew how to treat fans well…
As for the national #1 pride,
BTS topped Billboard in 2020,
so that pride and sense of achievement also faded…
And so ended his short but intense 2-year prime
Most Commented