Top 3 Emerging Fashion Brands from Musinsa’s MNFS 6th Scholarship: Who Made the Cut?
Daniel Kim Views

MNFS is Musinsa’s flagship initiative aimed at nurturing the next generation of fashion talent. The program empowers college students and aspiring entrepreneurs to launch and grow their own unique fashion brands.
This year’s program features an innovative two-phase approach: a Scale-up Track to boost brand independence, followed by a Final Track focused on brand launch support.
Following their selection last September, the MNFS sixth round scholars dove into the Scale-up Track. This intensive phase, which ran until December, included expert-led lectures and mentoring sessions centered on branding strategies and production planning.
Upon successful completion of the essential Scale-up Track, Musinsa awarded each participant a generous scholarship of 5 million KRW (approximately 3,750 USD).
Armed with this funding, the budding designers channeled their creativity into crafting prototypes for the Spring/Summer 2026 season, each piece a reflection of their unique aesthetic vision.
From the 11 brands that showcased their final prototypes after the Scale-up Track, Musinsa handpicked the top three finalists to advance to the Final Track.
After a rigorous evaluation process examining brand portfolios, prototypes, and visual content, three standout labels emerged victorious: ▲ Pseudonym (PSEUDONYM), ▲ Ogi (OGI), and ▲ Lee Yang (EYANG).
To ensure both industry credibility and market appeal, Musinsa employed a dual judging system. This innovative approach combined scores from a panel of fashion insiders – including established designer brand directors and merchandising experts – with results from a public vote conducted through the Musinsa Apple .
The three selected brands will now embark on the Final Track, an intensive program running through April.
The culmination of this journey? A chance to showcase their collections in a dedicated pop-up store in Seoul’s hip Seongsu-dong neighborhood this April. This exciting opportunity will allow these emerging designers to connect directly with potential customers and industry insiders alike.











Most Commented