60 Awards in 2025: How Anua Became Japan’s Top Beauty Brand with PDRN Products

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Anua, the trendsetting beauty brand under The Founders’ umbrella, has made waves in the Japanese beauty scene, scooping up an impressive 60 awards at Japan’s prestigious Best Cosmetics Awards in 2025.

In a statement released on February 10, Anua revealed its stellar performance at various award ceremonies hosted by leading beauty media and platforms, including Vitechi, VOCE, Qoo10, and Atcosme. The brand’s standout star, the PDRN Hyaluronic Acid Capsule 100 Serum, stole the show with 14 accolades, including the coveted top spot in the serum category at the Korea Best Cosmetics Awards 2025.

Anua’s other signature products also shone brightly. The PDRN Hyaluronic Acid Capsule 100 Serum Mask clinched seven awards, including first place in both the Rookie of the Year and PDRN categories. The fan-favorite Eoseongcho 77 Soothing Toner bagged six awards, with the top honor in the LOFT Best Cosmetics category. Not to be outdone, the Japanese limited edition of the Azaelic Acid 15 Intens Coming Serum claimed the top spot at the WWD New Product Awards in the first half of the year.

Anua’s success wasn’t limited to a single product type; the brand demonstrated its versatility by excelling across various categories, including serums, toners, and mask packs. This impressive showing underscores Anua’s strong market position in both online and offline channels throughout Japan.

An Anua spokesperson highlighted the significance of this achievement, stating, “Being chosen by discerning Japanese consumers, who are known for their meticulous scrutiny of product ingredients and efficacy, is a true testament to our quality.” The representative added, “We’re committed to further elevating K-beauty’s global reputation by continuing to develop innovative products that cater to local preferences and needs.”