Lotte On is rolling out premium jewelry at wallet-friendly prices just in time for Valentine’s Day. The e-commerce platform of Lotte Shopping has announced a ‘Lab Diamond Premium Jewelry’ event running until February 15.
The star of this show? Lab diamonds. These gems are created in laboratories and boast nearly identical characteristics to natural diamonds in terms of sparkle and appearance. There’s been a recent surge of interest in lab diamonds among savvy shoppers looking for meaningful anniversary gifts that won’t break the bank.
Lotte On has curated a diverse range of premium pieces, from everyday bling to special occasion stunners, all featuring lab diamonds. The event showcases an impressive lineup of top brands, including Dorothy, Metrocity, J.Estina, Rose D’or, Korea Gold Diamond, Diamy, and Avenue Diamond.

During this dazzling event, shoppers can snag discounts of up to 20% on all items, plus an extra card discount of up to 7%. Want more? Customers can score additional perks through store wish list coupons and earn L.POINTs by sharing photo reviews after their purchases. For all the glittering details, just search ‘Lab Diamond’ on Lotte On.
Mark your calendars for February 23, when popular jewelry brand ‘Dorothy’ will host a live broadcast showcasing their lab diamond collection.
This not-to-be-missed livestream will feature bestsellers like the fan-favorite classic lab diamond 1-carat + 5-point set, the chic clover rope chain bracelet, a modern lab diamond eternity ring, stunning lab diamond earrings, and the eye-catching hollow mixed cutting ring. Plus, get ready for some Lotte On exclusive new arrivals!
Kim Ji-wan, head of the Trend Fashion Team at Lotte On, dishes, “As Valentine’s Day approaches, we’re seeing more customers hunting for gifts that are both meaningful and practical. We hope our lab diamond jewelry, offered at prices that won’t make your wallet weep, will help lovebirds express their feelings this Valentine’s Day.”











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