[CBC News]<\/strong> A new survey shows more than seven in 10 international travelers name K-culture as a top reason for visiting South Korea.<\/p>\nOn the 28th, Airbnb hosted a media briefing in Seongdong-gu, Seoul, to unveil findings from its \\”K-Culture and Travel to Korea\\” survey. The poll, conducted last month, included 4,500 travelers across nine countries, including the U.S., Malaysia and Singapore.<\/p>\n
Seventy-five percent of respondents said K-culture was a key motivator for their trip, and 94% said K-culture influenced their interest in traveling to South Korea.<\/p>\n
Visitors seeking K-culture experiences also spent notably more. On average, they spent about 640,000 KRW (approximately $480) extra per person compared with other travelers, highlighting K-culture\u2019s strong economic impact.<\/p>\n
These trips tended to favor longer stays and immersive local experiences. Eighty-eight percent planned or took trips of three nights or more, 91% said authentic local cultural experiences were important, and 92% wanted to explore Korean culture beyond K-pop \u2014 from food and history to nature.<\/p>\n
Still, Seoul continues to dominate visitors\u2019 itineraries. Seventy-four percent said a drama or film sparked their interest in visiting areas outside Seoul, yet 66% spent most of their time in the capital. When booking outside Seoul, 83% said having suitable accommodation available was the deciding factor.<\/p>\n
Sharon Chan, Airbnb\u2019s head of communications for Asia-Pacific, said K-culture is driving global travel demand and that expanding regional lodging infrastructure is key to spreading tourism beyond Seoul.<\/p>\n
\u2605 Vote in the Netizen Awards \u25b6<\/span><\/strong><\/span>
\u2605 Breaking news – CBC News Telegram \u25b6<\/span><\/strong><\/span><\/p>\n\u25ae CBC News | Reporter Ha Young-su<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Over 75% of travelers cite ‘K-Culture’ as a primary reason for visiting Korea, significantly impacting travel interest and spending.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2025-0019\/thumb-89aa4472-5c0a-47eb-8760-48b8a7ac98d5.jpg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-263261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"\n
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