{"id":263192,"date":"2026-06-02T01:57:50","date_gmt":"2026-06-01T16:57:50","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/06\/02\/hybes-first-latin-group-how-santos-bravos-is-fusing-k-pop-and-latin-soul\/"},"modified":"2026-06-02T01:57:50","modified_gmt":"2026-06-01T16:57:50","slug":"hybes-first-latin-group-how-santos-bravos-is-fusing-k-pop-and-latin-soul","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/hybes-first-latin-group-how-santos-bravos-is-fusing-k-pop-and-latin-soul\/","title":{"rendered":"HYBE\u2019s First Latin Group: How Santos Bravos is Fusing K-Pop and Latin Soul"},"content":{"rendered":"<p>Translation result<\/p>\n<div class=\"inner-subtitle\">\n<p>Fusing Latin soul with K-pop methodology\u2026logged countless hours rehearsing to prepare for activities in Korea<\/p>\n<\/div>\n<p>HYBE Latin America&#8217;s first boy group, SANTOS BRAVOS (Dru, Caue, Alejandro, Gabi, Kenneth), has arrived in South Korea. The five young men\u2014hailing from Mexico, Peru, Brazil and Puerto Rico\u2014introduced themselves as a collective voice for Latin music on the global stage.<\/p>\n<p><\/p>\n<div class=\"figure\"><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0078\/image-eb3ff0cb-4f43-45bf-b92d-b0255999a855.jpeg\" width=\"600px\" alt=\"\u24d2\ud558\uc774\ube0c\ub77c\ud2f4\uc544\uba54\ub9ac\uce74\">\n<\/div>\n<p>On the afternoon of the 10th at HYBE\u2019s Yongsan headquarters in Seoul, SANTOS BRAVOS greeted reporters with the Korean greeting \u201cannyeonghaseyo\u201d ahead of the release of their first EP, DUAL.<\/p>\n<p><\/p>\n<p>The members described the group as \u201ca team that wants to bring the world together through culture.\u201d Alejandro explained the name, saying, \u201cEveryone has some duality. Our name reflects that: the playful side \u2014 \u2018Santos\u2019 \u2014 and the intense, instinctive side \u2014 \u2018Bravos.\u2019\u201d<\/p>\n<p><\/p>\n<p>The debut EP DUAL features six tracks, including the double title songs \u201cMHM\u201d and \u201cVELOCIDADE.\u201d Caue called the project \u201cvery special,\u201d adding, \u201cThis was our first real opportunity to present our music and artistry to the world. The EP has emotional songs and tracks that showcase our vocal abilities, so listeners can hear different sides of us and feel a range of emotions.\u201d<\/p>\n<p><\/p>\n<p>Asked what their trip to Korea meant, the members repeatedly emphasized that they came to learn. Gabi said, \u201cThere\u2019s a responsibility that comes with being HYBE\u2019s first Latin pop group. Our goal isn\u2019t to be known only in Latin America\u2014we want to be recognized worldwide.\u201d He added, \u201cKorea is where HYBE began, so this market is very important to us. We spent countless hours practicing to be ready for this moment.\u201d<\/p>\n<p><\/p>\n<p>Dru said, \u201cThis is our first trip to Korea, and we\u2019re very excited. We came with a mindset to learn as much as possible. We\u2019re ready to learn from those who came before us, and during our stay we look forward to exploring Korean food, the city of Seoul and the country as a whole.\u201d<\/p>\n<p><\/p>\n<p>The event made clear how seriously they\u2019ve prepared for promotions here. The members not only practiced a Korean greeting in unison but also used a few simple phrases on their own, drawing laughs from the room. Alejandro said he was surprised by how familiar Koreans are with Latin music. \u201cWhen we appeared on \u2018Idol Radio\u2019 recently, Gabi sang a Bad Bunny song and the audience sang along\u2014that surprised me. We\u2019re working hard to immerse ourselves in Korean culture and are learning phrases like \u2018Water, please\u2019 and \u2018Food, please.\u2019\u201d<\/p>\n<p><\/p>\n<p>Caue said he put a lot of thought into how to show respect for Korea. \u201cHYBE teammates helped a lot with Korean pronunciation and expressions, and I studied on my own,\u201d he said. \u201cWe\u2019ve considered how best to communicate with people here and how they, in turn, can come to understand us better.\u201d<\/p>\n<p><\/p>\n<p>Another pillar of SANTOS BRAVOS\u2019 approach is what they call the K-pop methodology. Trained under HYBE\u2019s system, the group pointed to the combination of Latin music and K-pop-style training as a core competitive strength. \u201cWe\u2019re grateful we were able to use K-pop methods,\u201d Caue said. \u201cThe training helped us become a cohesive group and taught us that hard work makes anything possible. We also learned the discipline of working not just for ourselves but for our fans.\u201d<\/p>\n<p><\/p>\n<p>Dru elaborated: \u201cBootcamp began with 16 trainees and narrowed to five over six months. Our days followed strict schedules for meals, exercise, rest and vocal care. We pushed past physical and mental limits, and that process helped us grow both as artists and as people.\u201d<\/p>\n<p><\/p>\n<p>Youngest member Kenneth highlighted diligence as another key benefit of the K-pop system. \u201cIt taught me that working hard across the board matters beyond just improving a skill,\u201d he said. \u201cI struggled during my voice change, but the methodology and my bandmates\u2019 support helped me through. The message we want to share is that hard work can help you achieve anything.\u201d<\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"figure\"><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0078\/image-bd314daf-ca38-4042-8918-0ce912123a1e.jpeg\" width=\"600px\" alt=\"\u24d2\ud558\uc774\ube0c\ub77c\ud2f4\uc544\uba54\ub9ac\uce74\">\n<\/div>\n<p>When asked whether they are a K-pop group or a Latin-pop group, the members preferred to speak of fusion rather than draw a hard line. Gabi said the Latin music industry is still adjusting to the concept, but he stressed that this doesn\u2019t mean rejection. \u201cThe Latin music scene has welcomed us, and we\u2019re growing step by step,\u201d he said. Dru likened their approach to \u201cputting K-pop methodology on top of Latin music like a cherry on top.\u201d<\/p>\n<p><\/p>\n<p>The group was clear about its musical direction when discussing the title tracks. Dru said, \u201c\u2019VELOCIDADE\u2019 is a powerful, fast-paced song that showcases our connection to Brazilian culture. It\u2019s built on Brazilian funk, and we performed the entire track in Portuguese.\u201d He added, \u201c\u2019MHM,\u2019 which we pronounce like \u2018eumhum,\u2019 is a feel-good song that conveys love, warmth and stability. Through these two songs we wanted to show our dual sides.\u201d<\/p>\n<p><\/p>\n<p>Caue mentioned HYBE chairman Bang Si-hyuk\u2019s involvement with \u2018VELOCIDADE,\u2019 saying, \u201cHe was deeply engaged in the process, and I\u2019m grateful. As a Brazilian, it was special to bring my culture forward. The members showed great respect for Brazilian music. Even though the song is fast, we finished the recording in three hours thanks to our teamwork.\u201d<\/p>\n<p><\/p>\n<p>Each member named a dream stage in their home country: Alejandro said Peru\u2019s National Stadium; Caue chose Rio\u2019s Maracan\u00e3; Kenneth picked Mexico\u2019s GNP Seguros Stadium; Gabi said Puerto Rico\u2019s Coliseo; and Dru mentioned the Rose Bowl in the United States. Though they come from different nations, they said they aim to grow from their roots onto a larger global stage.<\/p>\n<p><\/p>\n<p>Finally, Kenneth said, \u201cWe want to be remembered as a role-model group. Just as we represent our own countries, we hope our fans feel we represent them as well. We want to be a team people can always rely on\u2014a safe place.\u201d<\/p>\n<p><\/p>\n<p>\u00a9(\uc8fc) \ub370\uc77c\ub9ac\uc548 \ubb34\ub2e8\uc804\uc7ac \ubc0f \uc7ac\ubc30\ud3ec \uae08\uc9c0<\/p>\n<ul>\n<li><span>Can MBC\u2019s new savior replace \u2018The 21st Century Big Military\u2019 and \u2018Judge Lee Han-young\u2019? [D: Broadcast View]<\/span><\/li>\n<li><span>They cry, laugh and grow again\u2026Park Yong-taek, Lee Dae-ho, Kim Tae-gyun and Na Ji-wan portray a youth baseball league [D: On Site]<\/span><\/li>\n<li><span>Repeated genre \u2018self-replication\u2019\u2026Can Netflix maintain content competitiveness? [D: Broadcast View]<\/span><\/li>\n<li><span>Building momentum in theaters and capturing moments on OTT platforms [Click Wars, The Evolution of Trailers \u2462]<\/span><\/li>\n<li><span>\u201c17,000 KRW (approximately 12.75 USD) damages suit over malicious false reporting\u201d Cha Ga-won accuses hostile acquisition tactics<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Santos Bravos, the first boy group from HYBE Latin America, debuted in Korea, showcasing diverse cultural backgrounds.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0078\/thumb-5390541b-74ba-4f71-9e3a-bc5dfc9dea6b.jpg","footnotes":""},"categories":[278102],"tags":[],"class_list":["post-263192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HYBE\u2019s First Latin Group: How Santos Bravos is Fusing K-Pop and Latin Soul<\/title>\n<meta name=\"description\" content=\"Santos Bravos, the first boy group from HYBE Latin America, debuted in Korea, showcasing diverse cultural backgrounds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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