{"id":263189,"date":"2026-06-02T01:53:22","date_gmt":"2026-06-01T16:53:22","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/"},"modified":"2026-06-02T01:53:22","modified_gmt":"2026-06-01T16:53:22","slug":"can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/","title":{"rendered":"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend"},"content":{"rendered":"<p>Translation result<img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg\" alt=\"\uc0bc\uc591\uc2dd\ud488\" \ube0c\ub79c\ub4dc \ubd88\ub2ed\uc744 \uc811\ubaa9\ud55c \ub9ac\uc5bc\ub9ac\ud2f0 \uc1fc \ud788\ud2b8\ub9e4\uce58. \uc0ac\uc9c4 | \uc0bc\uc591\uc2dd\ud488 class=\"img_LSize\"> <br \/> [Sports Seoul | Reporter Jo Sun-woo] Samyang Foods has unveiled the dating reality series Hit Match in the U.S., pairing its Buldak brand with entertainment.<\/p>\n<p>Produced in collaboration with media platform Nectar, Hit Match brings together 10 singles \u2014 a mix of alumni from well-known reality shows and influential social media personalities. The contestants travel by Buldak bus to a desert party, where they look for potential connections.<\/p>\n<p>The show\u2019s central conceit uses Buldak\u2019s signature heat as a catalyst for bonding. Cast members endure the spice, share candid reactions, and use those moments to gauge one another\u2019s patience, eating habits and emotional chemistry.<\/p>\n<p>The first episode premiered worldwide on Nectar\u2019s official YouTube channel on the 11th.<\/p>\n<p>Samyang Foods said the collaboration is intended to further cement Buldak\u2019s standing as a cultural icon that resonates with global Millennials and Gen Z.<\/p>\n<p>A Samyang Foods spokesperson said, \u201cThis campaign transforms Buldak\u2019s brand spirit into cultural entertainment. We aim to give young people around the world \u2014 who value live interaction \u2014 a unique experience of enjoying and sharing Buldak together.\u201d blessoo@sportsseoul.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samyang Foods launched a dating reality show &#8216;Hit Match&#8217; in the US, combining its &#8216;Buldak&#8217; brand with entertainment.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2025-0118\/thumb-b464c7a0-5ea6-414a-8b60-db1b0d7c934f.jpg","footnotes":""},"categories":[278102],"tags":[],"class_list":["post-263189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend<\/title>\n<meta name=\"description\" content=\"Samyang Foods launched a dating reality show &#039;Hit Match&#039; in the US, combining its &#039;Buldak&#039; brand with entertainment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend\" \/>\n<meta property=\"og:description\" content=\"Samyang Foods launched a dating reality show &#039;Hit Match&#039; in the US, combining its &#039;Buldak&#039; brand with entertainment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/\" \/>\n<meta property=\"og:site_name\" content=\"nonhyeon-ilbo\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T16:53:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg\" \/>\n<meta name=\"author\" content=\"\uac1c\ubc1c\uae30\ud68d\ud300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/\"},\"author\":{\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\"},\"headline\":\"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend\",\"datePublished\":\"2026-06-01T16:53:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/\"},\"wordCount\":197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg\",\"articleSection\":[\"Entertainment\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/\",\"name\":\"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg\",\"datePublished\":\"2026-06-01T16:53:22+00:00\",\"description\":\"Samyang Foods launched a dating reality show 'Hit Match' in the US, combining its 'Buldak' brand with entertainment.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#primaryimage\",\"url\":\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg\",\"contentUrl\":\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud648\",\"item\":\"https:\/\/tenbizt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entertainment\",\"item\":\"https:\/\/tenbizt.com\/en\/news\/category\/entertainment\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenbizt.com\/en\/#website\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"name\":\"nonhyeon-ilbo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"alternateName\":\"nonhyeon-ilbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenbizt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\",\"name\":\"nonhyeon-ilbo\",\"alternateName\":\"nonhyeon-ilbo\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"nonhyeon-ilbo\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\",\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend","description":"Samyang Foods launched a dating reality show 'Hit Match' in the US, combining its 'Buldak' brand with entertainment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/","og_locale":"ko_KR","og_type":"article","og_title":"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend","og_description":"Samyang Foods launched a dating reality show 'Hit Match' in the US, combining its 'Buldak' brand with entertainment.","og_url":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/","og_site_name":"nonhyeon-ilbo","article_published_time":"2026-06-01T16:53:22+00:00","og_image":[{"url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg","type":"","width":"","height":""}],"author":"\uac1c\ubc1c\uae30\ud68d\ud300","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#article","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/"},"author":{"name":"\uac1c\ubc1c\uae30\ud68d\ud300","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3"},"headline":"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend","datePublished":"2026-06-01T16:53:22+00:00","mainEntityOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/"},"wordCount":197,"commentCount":0,"publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg","articleSection":["Entertainment"],"inLanguage":"ko-KR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/","url":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/","name":"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#primaryimage"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg","datePublished":"2026-06-01T16:53:22+00:00","description":"Samyang Foods launched a dating reality show 'Hit Match' in the US, combining its 'Buldak' brand with entertainment.","breadcrumb":{"@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#primaryimage","url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg","contentUrl":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2025-0118\/image-926b67f6-ad70-4561-9f46-539ed4bf969b.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/06\/02\/can-spice-fuel-romance-why-buldak-noodles-are-the-new-dating-trend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud648","item":"https:\/\/tenbizt.com\/en\/"},{"@type":"ListItem","position":2,"name":"Entertainment","item":"https:\/\/tenbizt.com\/en\/news\/category\/entertainment\/"},{"@type":"ListItem","position":3,"name":"Can Spice Fuel Romance? Why Buldak Noodles Are the New Dating Trend"}]},{"@type":"WebSite","@id":"https:\/\/tenbizt.com\/en\/#website","url":"https:\/\/tenbizt.com\/en\/","name":"nonhyeon-ilbo","description":"","publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"alternateName":"nonhyeon-ilbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenbizt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/tenbizt.com\/en\/#organization","name":"nonhyeon-ilbo","alternateName":"nonhyeon-ilbo","url":"https:\/\/tenbizt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","contentUrl":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","width":696,"height":696,"caption":"nonhyeon-ilbo"},"image":{"@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3","name":"\uac1c\ubc1c\uae30\ud68d\ud300","url":"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/263189"}],"collection":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/comments?post=263189"}],"version-history":[{"count":0,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/263189\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/media?parent=263189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/categories?post=263189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/tags?post=263189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}