{"id":263047,"date":"2026-06-01T19:49:10","date_gmt":"2026-06-01T10:49:10","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/06\/01\/beat-the-heat-how-this-cooling-tech-is-changing-summer-outdoor-fashion\/"},"modified":"2026-06-01T19:49:11","modified_gmt":"2026-06-01T10:49:11","slug":"beat-the-heat-how-this-cooling-tech-is-changing-summer-outdoor-fashion","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/06\/01\/beat-the-heat-how-this-cooling-tech-is-changing-summer-outdoor-fashion\/","title":{"rendered":"Beat the Heat: How This Cooling Tech Is Changing Summer Outdoor Fashion"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/06\/CP-2022-0017\/image-3a89d0a3-5948-43ac-9ea7-d2fdfb456ff5.jpeg\" alt=\"Stay\" cool from commute to camping\u2026ider launches the on the rock series with enhanced cooling technology><\/p>\n<p>IDER&#8217;s in-house PCM system keeps you feeling cool from early to late summer. The brand is rolling out a variety of coordinated sets\u2014breezy T-shirts and lightweight pants\u2014designed for everything from your morning commute to weekend camping trips.<\/p>\n<p><strong>Author:<\/strong> Kang Won-seok<\/p>\n<p><strong>Keywords:<\/strong> PCM system, IDER, outdoor brand, summer outdoor, SummerOutdoor, CoolWear, cooling T-shirts, performance apparel, CoolWave, summer fashion, IDER, On the Rock<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The article discusses a self-developed &#8216;PCM system&#8217; for summer care, offering a variety of setups including t-shirts and pants.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/06\/CP-2022-0017\/thumb-dfdf238a-3da2-4f92-add6-1a183a807c6e.jpg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-263047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beat the Heat: How This Cooling Tech Is Changing Summer Outdoor Fashion<\/title>\n<meta name=\"description\" content=\"The article discusses a self-developed &#039;PCM system&#039; for summer care, offering a variety of setups including t-shirts and pants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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