{"id":263001,"date":"2026-06-01T17:26:03","date_gmt":"2026-06-01T08:26:03","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/06\/01\/bts-fans-heading-to-korea-busan-unveils-massive-k-pop-tourism-plan\/"},"modified":"2026-06-01T17:26:04","modified_gmt":"2026-06-01T08:26:04","slug":"bts-fans-heading-to-korea-busan-unveils-massive-k-pop-tourism-plan","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/06\/01\/bts-fans-heading-to-korea-busan-unveils-massive-k-pop-tourism-plan\/","title":{"rendered":"BTS Fans Heading to Korea? Busan Unveils Massive K-Pop Tourism Plan"},"content":{"rendered":"<p>Translation result<img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0083\/image-9ce20dc3-0844-40f5-89e6-c7098f36ed50.png\" alt=\"\ud64d\ubcf4\" \uba54\uc778 \uc774\ubbf8\uc9c0 \ubc0f \ud3ec\uc2a4\ud130 [\ubd80\uc0b0\uc2dc \uc81c\uacf5] class=\"img_LSize\"> [Herald Economy (Busan)=Reporter Jeong Hyeong-gi] On the 28th, Busan City announced it will actively promote itself as a global K-pop tourism destination to domestic and international fans coming for the BTS concerts in June.<\/p>\n<p> The campaign\u2019s mantra is INTO K-POP, INTO BUSAN. It invites fans to carry the concert thrill into Busan\u2019s coastline, skyline views, food scene, festivals and local culture.<\/p>\n<p> The promotion connects with the BTS World Tour Arirang IN Busan on June 12\u201313 and the Busan One Asia Festival on June 27\u201328.<\/p>\n<p> The city will roll out the message across arrival welcome programs, food-tourism events, online content, live on-site programming, local brand collaborations, tourism voucher designs and special merchandise. The goal is for visitors to encounter Busan\u2019s charm and hospitality all around the city.<\/p>\n<p> To make sure domestic and international fans naturally experience Busan\u2019s city brand during their sightseeing and spending, the city is partnering with Daesun Brewery Co., Ltd., BNK Busan Bank and the Busan Tourism Organization.<\/p>\n<p> As part of this public-private branding push, Daesun Brewery will release a limited Daesun K-POP Promo Edition\u2014one million bottles\u2014bearing the INTO K-POP, INTO BUSAN slogan on the 27th. The city and BNK Busan Bank will also produce a special edition Dongbaekjeon tourism voucher and award exclusive merchandise to purchasers.<\/p>\n<p> The campaign is structured around five fan-journey themes: Hospitality, Cuisine, Experiences, Stays and Amplification. It will especially spotlight Busan\u2019s culinary tourism through a special edition of the city\u2019s English newspaper, Busan is Good.<\/p>\n<p> Oh Mi-kyung, the city spokesperson, said, \u201cThis public-private branding promotion is designed so domestic and international fans visiting Busan can comfortably enjoy not just the concerts but also the city\u2019s food, attractions, festivals and local content. We want visitors to feel Busan\u2019s charm naturally, wrapped in warm hospitality.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Busan promotes itself as a global K-pop tourism city, leveraging BTS concerts to enhance local experiences for fans.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0083\/thumb-49ff9fde-a6a7-4940-bc19-e1bf3a392b89.jpg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-263001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTS Fans Heading to Korea? 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