{"id":262799,"date":"2026-05-31T01:20:07","date_gmt":"2026-05-30T16:20:07","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/31\/starbucks-faces-backlash-in-south-korea-over-controversial-tank-day-ad\/"},"modified":"2026-05-31T01:20:07","modified_gmt":"2026-05-30T16:20:07","slug":"starbucks-faces-backlash-in-south-korea-over-controversial-tank-day-ad","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/31\/starbucks-faces-backlash-in-south-korea-over-controversial-tank-day-ad\/","title":{"rendered":"Starbucks Faces Backlash in South Korea Over Controversial &#8216;Tank Day&#8217; Ad"},"content":{"rendered":"<p>Translation result<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2022-0013\/image-77c9ffd6-4997-4abd-b64c-02754af25ca3.jpeg\" alt=\"Starbucks\" brand booth at the 18th seoul jazz festival 2026, opening may 22, has been abruptly canceled. photo=\"Seoul\" jazz festival instagram>The Seoul Jazz Festival has decided not to operate a Starbucks booth after the company became embroiled in a controversy over language that was perceived as belittling the May 18 Democratic Movement.<\/p>\n<p>On May 20, the Seoul Jazz Festival announced on its official Instagram that the Starbucks booth will not operate during the festival, scheduled for May 22\u201324.<\/p>\n<p>Starbucks had planned to set up an on-site booth and run promotions at the festival, which opens May 22 at Olympic Park in Songpa-gu, Seoul. The organizers did not provide a detailed explanation for withdrawing the booth, but the decision appears linked to the backlash over Starbucks Korea\u2019s so-called &#8220;Tank Day&#8221; promotion.<\/p>\n<p>On May 18, Starbucks Korea used the phrases &#8220;Tank Day&#8221; and &#8220;chaeksange tak (\ucc45\uc0c1\uc5d0 \ud0c1)&#8221; in a tumbler promotion. Users on online communities criticized those phrases, saying they mocked the May 18 Gwangju Uprising and the 1987 torture and death of student activist Park Jong-chul.<\/p>\n<p>As criticism intensified, Shinsegae Group Chairman Chung Yong-jin issued a public apology, saying, &#8220;We deeply wounded the spirits of the May 18 victims, their families, and the public.&#8221; Son Jeong-hyun, CEO of Starbucks Korea (SCK Company), and the executives responsible for the promotion were dismissed.<\/p>\n<p>Founded in 2007, the Seoul Jazz Festival marks its 18th edition in 2026 and has become South Korea&#8217;s premier music festival, drawing roughly 60,000 attendees at each event and cultivating a loyal audience.<\/p>\n<p>This year\u2019s lineup includes Janelle Mon\u00e1e; Arturo Sandoval; SEVENTEEN\u2019s DxS special unit featuring Dokyeom \u00d7 Seungkwan; Jang Beom-jun; Jon Batiste; Epik High; Baek Yerin; NCT\u2019s Taeyong and Haechan; Herbie Hancock; Medeski Martin &amp; Wood; Hyukoh; and Silica Gel.<\/p>\n<h3>Other news related to this article<\/h3>\n<ul>\n<li><span>Why is IU bowing her head?\u2026MC Mong&#8217;s &#8216;third disclosure&#8217; even referenced &#8216;Daegunbuin&#8217;<\/span><\/li>\n<li><span>Actor Han Jung-su cuts up his Starbucks card and declares he&#8217;s &#8216;leaving Starbucks&#8217;\u2026sparred online with far-right netizens<\/span><\/li>\n<li><span>Even after a public apology over &#8216;Tank Day&#8217;\u2026Choi Jun-yong posts a photo saying, &#8220;Coffee&#8217;s gotta be Starbucks&#8221;<\/span><\/li>\n<li><span>[Stocks to watch] Starbucks controversy over insulting the May 18 spirit\u2026Shinsegae and E-Mart weaken<\/span><\/li>\n<li><span>Could the Starbucks controversy trigger a reshaping of the coffee market?<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Seoul Jazz Festival cancels Starbucks booth amid controversy over insensitive promotion related to the May 18 Democracy Movement.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2022-0013\/thumb-707a0586-a991-4102-9f9d-d446e2d1096b.jpg","footnotes":""},"categories":[278100],"tags":[],"class_list":["post-262799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks Faces Backlash in South Korea Over Controversial &#039;Tank Day&#039; 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