{"id":262506,"date":"2026-05-29T01:25:27","date_gmt":"2026-05-28T16:25:27","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/29\/malbon-signs-pga-tour-star-sung-jae-im-to-redefine-golf-fashion\/"},"modified":"2026-05-29T01:25:29","modified_gmt":"2026-05-28T16:25:29","slug":"malbon-signs-pga-tour-star-sung-jae-im-to-redefine-golf-fashion","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/29\/malbon-signs-pga-tour-star-sung-jae-im-to-redefine-golf-fashion\/","title":{"rendered":"Malbon Signs PGA Tour Star Sung-jae Im to Redefine Golf Fashion"},"content":{"rendered":"<p>Translation result<\/p>\n<figure class=\"image-with-caption\" group data-type=\"image-with-caption\" data-float=\"none\">\n<div class=\"relative\" inline-flex flex-col items-center>\n<div class=\"relative\" inline-block><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2022-0017\/image-65759668-cf01-447a-9427-3e6e4dc26283.jpeg\" alt=\"\/\uc0ac\uc9c4=\ub9d0\ubcf8,\" pga\ud22c\uc5b4 \uac04\ud310 \uc784\uc131\uc7ac \uc120\uc218 \uacf5\uc2dd \ud6c4\uc6d0 height=\"auto\">\n  <\/div><figcaption class=\"mt-2\" text-sm text-gray-600 focus:outline-none block min-h-[24px] border-none px-1 whitespace-pre-wrap>\n   \/Photo: Malbon, official sponsor of PGA Tour standout Im Sung-jae<br \/>\n  <\/figcaption><\/div>\n<\/figure>\n<p>Malbon, the Los Angeles\u2013based lifestyle golf apparel brand operated by Highlight Brands Co., announced on April 4 that it will officially sponsor Im Sung-jae, who competes on the PGA Tour. This is Malbon\u2019s first time signing a Korean male player whose primary stage is the PGA Tour, and the company said the partnership will bolster its identity as a brand that blends lifestyle and performance.<\/p>\n<figure class=\"image-with-caption\" group data-type=\"image-with-caption\" data-float=\"none\">\n<div class=\"relative\" inline-flex flex-col items-center>\n<div class=\"relative\" inline-block><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2022-0017\/image-d9181bef-626e-40d3-833e-868fcd2f65d1.jpeg\" alt=\"\/\uc0ac\uc9c4=\ub9d0\ubcf8,\" pga\ud22c\uc5b4 \uac04\ud310 \uc784\uc131\uc7ac \uc120\uc218 \uacf5\uc2dd \ud6c4\uc6d0 height=\"auto\">\n  <\/div><figcaption class=\"mt-2\" text-sm text-gray-600 focus:outline-none block min-h-[24px] border-none px-1 whitespace-pre-wrap>\n   \/Photo: Malbon, official sponsor of PGA Tour standout Im Sung-jae<br \/>\n  <\/figcaption><\/div>\n<\/figure>\n<p>Im Sung-jae, ranked 41st in the world in 2025, is one of South Korea\u2019s premier male golfers. Last year he posted three top-10 finishes on the PGA Tour, showing steady play and sound fundamentals. Off the course he enjoys music, live performances and other cultural pursuits, favoring a relaxed, stylish look\u2014an approach that aligns with Malbon\u2019s aim to make golf part of everyday life.<\/p>\n<p>Malbon will supply Im with performance-driven apparel engineered for competition while showcasing the brand\u2019s distinctive on-course aesthetic. The company plans a slate of content capturing Im both on and off the course to underscore its message: positioning golf as a cultural, everyday pursuit for fans and general consumers alike.<\/p>\n<figure class=\"image-with-caption\" group data-type=\"image-with-caption\" data-float=\"none\">\n<div class=\"relative\" inline-flex flex-col items-center>\n<div class=\"relative\" inline-block><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2022-0017\/image-e203801d-d488-4c57-8478-645c145c873e.jpeg\" alt=\"\/\uc0ac\uc9c4=\ub9d0\ubcf8,\" pga\ud22c\uc5b4 \uac04\ud310 \uc784\uc131\uc7ac \uc120\uc218 \uacf5\uc2dd \ud6c4\uc6d0 height=\"auto\">\n  <\/div><figcaption class=\"mt-2\" text-sm text-gray-600 focus:outline-none block min-h-[24px] border-none px-1 whitespace-pre-wrap>\n   \/Photo: Malbon, official sponsor of PGA Tour standout Im Sung-jae<br \/>\n  <\/figcaption><\/div>\n<\/figure>\n<p>\u201cMalbon\u2019s clothing moves with me, so it\u2019s comfortable both for my swing and for everyday wear,\u201d Im said. \u201cThe designs that showcase what Malbon does best make me even more excited for the 2026 season. As the first Korean player Malbon has signed from the PGA Tour, I feel a real responsibility, and with Malbon I\u2019ll aim to deliver the best performance I\u2019ve yet to show.\u201d<\/p>\n<p>Malbon currently runs \u201cTeam Malbon,\u201d which features global players such as Jason Day on the PGA Tour and Charley Hull on the LPGA Tour. Im\u2019s addition strengthens the brand\u2019s effort to connect generations and cultures through golf.<\/p>\n<figure class=\"image-with-caption\" group data-type=\"image-with-caption\" data-float=\"none\">\n<div class=\"relative\" inline-flex flex-col items-center>\n<div class=\"relative\" inline-block><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2022-0017\/image-7d8bfc87-4ce7-4134-9655-1aaca9644fbf.jpeg\" alt=\"\/\uc0ac\uc9c4=\ub9d0\ubcf8,\" pga\ud22c\uc5b4 \uac04\ud310 \uc784\uc131\uc7ac \uc120\uc218 \uacf5\uc2dd \ud6c4\uc6d0 height=\"auto\">\n  <\/div><figcaption class=\"mt-2\" text-sm text-gray-600 focus:outline-none block min-h-[24px] border-none px-1 whitespace-pre-wrap>\n   \/Photo: Malbon, official sponsor of PGA Tour standout Im Sung-jae<br \/>\n  <\/figcaption><\/div>\n<\/figure>\n<p>Lee Joon-kwon, CEO of Highlight Brands, said, \u201cIm Sung-jae\u2019s arrival reflects the direction Malbon has pursued: a natural partnership where a player\u2019s competitive excellence meets a brand that has extended golf into lifestyle. We will continue to broaden touchpoints through diverse content so golf can more naturally weave into people\u2019s daily lives.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malbon officially sponsors PGA Tour player Im Sung-jae, marking the first sponsorship of a Korean male golfer by the brand.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2022-0017\/thumb-c5fb365c-21f7-4c3a-9273-d002594bee3b.jpg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-262506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Malbon Signs PGA Tour Star Sung-jae Im to Redefine Golf 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