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By Seung-hee Ko, Herald Economy \u2014 BTS will deliver a message of global unity at one of the world\u2019s most watched sporting events.<\/p>\nTranslation result By Seung-hee Ko, Herald Economy \u2014 BTS will deliver a message of global unity at one of the world\u2019s most watched sporting events.<\/p>\n
On the 14th, Big Hit Music, FIFA and Global Citizen announced that BTS will perform at the final of the 2026 FIFA North and Central American World Cup on July 19 at the New York\u2013New Jersey Stadium in the U.S. The group will headline the tournament\u2019s first-ever halftime show.<\/p>\n
The halftime show will pair BTS with pop legend Madonna and Latin-pop star Shakira.<\/p>\n
While the World Cup has traditionally centered on opening and closing ceremonies, organizers are introducing a halftime performance during the final for the first time in the tournament\u2019s 96-year history.<\/p>\n
Long a signature of the U.S. Super Bowl, the halftime show concept is being adapted for the North American World Cup. Coldplay\u2019s Chris Martin will curate the production, aiming to combine musical ambition with social impact.<\/p>\n
Since the 1990s, World Cup music has evolved as pop artists helped turn the tournament into a global cultural moment. Diana Ross performed at the 1994 U.S. World Cup, and Ricky Martin\u2019s \u201cLa Copa de la Vida\u201d at the 1998 France event helped cement that crossover.<\/p>\n
Shakira has been a recurring World Cup presence \u2014 appearing in 2006 (Germany), 2010 in South Africa with \u201cWaka Waka,\u201d and 2014 in Brazil \u2014 earning her the informal title \u201cQueen of the World Cup.\u201d<\/p>\n
BTS\u2019s inclusion on the World Cup lineup is notable, too. It underscores how K-pop has grown into a broadly shared cultural phenomenon. While BTS member Jungkook performed at the 2022 Qatar World Cup opening ceremony, this will be the first time all seven members appear together at a global soccer event.<\/p>\n
BTS will also use the platform to support Global Citizen\u2019s campaign to raise funds for the FIFA Global Citizen Education Fund.<\/p>\n
The members said, \u201cMusic connects generations and carries hope,\u201d and they expressed deep pride in joining a campaign aimed at expanding educational opportunities for children worldwide.<\/p>\n
Produced by Global Citizen, the show will feature characters from Sesame Street to playfully explore themes of education and unity. Through music, the World Cup\u2019s stage could shift from pure competition to a moment of global solidarity and shared contribution.<\/p>\n","protected":false},"excerpt":{"rendered":"
BTS will perform at the 2026 FIFA World Cup final halftime show, a first in World Cup history, alongside Madonna and Shakira.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0083\/thumb-3e577774-64e5-4b77-b504-00e84a6dc74c.jpg","footnotes":""},"categories":[278102],"tags":[],"class_list":["post-262433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"\n