{"id":262347,"date":"2026-05-28T01:25:57","date_gmt":"2026-05-27T16:25:57","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/28\/us-interest-in-scandinavia-jumps-58-as-travelers-swap-beaches-for-nature\/"},"modified":"2026-05-28T01:25:58","modified_gmt":"2026-05-27T16:25:58","slug":"us-interest-in-scandinavia-jumps-58-as-travelers-swap-beaches-for-nature","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/05\/28\/us-interest-in-scandinavia-jumps-58-as-travelers-swap-beaches-for-nature\/","title":{"rendered":"US Interest in Scandinavia Jumps 58% as Travelers Swap Beaches for Nature"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0085\/image-f9a57fed-0682-4335-a241-1ffc60d149b4.png\" alt=\"\ubd81\uc720\ub7fd\" \uc5ec\ud589 \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\ub2e4. \uc2a4\uce78\ub514\ub098\ube44\uc544\ud56d\uacf5><\/p>\n<p>[MyDaily = Reporter Lee Ji-hye] As more travelers trade crowded tourist traps for calm, nature-rich escapes, Northern Europe is enjoying a moment in the sun\u2014demand for trips to the region is climbing fast.<\/p>\n<p>On the 7th, Scandinavian Airlines (SAS), which celebrates its 80th anniversary this year, released its Travel Trends 2026 report. The study shows a clear uptick in global interest in the Scandinavian Peninsula, with the area emerging as a fresh alternative to traditional city and beach vacations.<\/p>\n<p>Official tourism data for 2025 backs this up. Sweden, Norway and Denmark all posted record-high numbers of tourist overnight stays last year, confirming steady growth across the Nordics.<\/p>\n<p>SAS also reported that passenger demand on routes to Nordic destinations rose more than 10% year over year.<\/p>\n<p>Sweden hit a summer peak in 2025 with 30.8 million room nights at commercial accommodations. Overnight stays by international visitors rose 8.8% from the previous year, and arrivals from the United States jumped 58% compared with 2019.<\/p>\n<p>Norway likewise set a new record in 2025 with 40.6 million tourist overnight stays. Demand from overseas visitors increased 14% year over year.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0085\/image-e802d465-e48c-4509-a574-8f3f7111ea6c.jpeg\" alt=\"\/\uc2a4\uce78\ub514\ub098\ube44\uc544\ud56d\uacf5\"><\/p>\n<p>The report points to Germany and other European markets as primary growth drivers, while long-haul interest\u2014from the United States and beyond\u2014has been steadily expanding.<\/p>\n<p>Starting in June, SAS will boost its Incheon\u2013Copenhagen nonstop service to six flights per week. Copenhagen Airport serves as a hub for adventures to Arctic Svalbard, the fjords around Troms\u00f8, Kiruna\u2019s sweeping wilderness and charming Danish coastal towns.<\/p>\n<p>Paul Verhagen, SAS chief commercial officer (CCO), described the trend as an expansion of traditional travel patterns. \u201cInstead of replacing classic beach or city breaks in Western and Eastern Europe, travelers are adding Nordic experiences into their itineraries. There\u2019s growing appetite for unique moments\u2014cold-water swims, endless summer midnight sun, and outdoor adventures in raw, open landscapes,\u201d he said.<\/p>\n<h3>Most Read<\/h3>\n<ul>\n<li>\n<p><span>Byun Woo-seok\u2019s sister looks uncannily like him \u2014 and she\u2019s stunning: perfect family genes<\/span><\/p>\n<\/li>\n<li>\n<p><span>Sooyoung: My father lost his sight after 15 years of illness\u2026 Girls&#8217; Generation members helped carry our bags \u2014 deeply moving<\/span><\/p>\n<\/li>\n<li>\n<p><span>&#8216;Lee Byung-hun\u2665&#8217; Lee Min-jung strolls the streets in gyaru makeup\u2026no one recognized her [Made Hot Review]<\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Demand for travel to Scandinavia is rising, driven by a desire for nature and relaxation, with record tourist stays reported.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0085\/thumb-6b8f25b5-3127-41a5-b87c-3f8a4b95e797.jpg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-262347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>US Interest in Scandinavia Jumps 58% as Travelers Swap Beaches for Nature<\/title>\n<meta name=\"description\" content=\"Demand for travel to Scandinavia is rising, driven by a desire for nature and relaxation, with record tourist stays reported.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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