{"id":261683,"date":"2026-05-24T01:07:49","date_gmt":"2026-05-23T16:07:49","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/24\/starbucks-korea-faces-backlash-over-insulting-marketing-timing\/"},"modified":"2026-05-24T01:07:50","modified_gmt":"2026-05-23T16:07:50","slug":"starbucks-korea-faces-backlash-over-insulting-marketing-timing","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/politics\/2026\/05\/24\/starbucks-korea-faces-backlash-over-insulting-marketing-timing\/","title":{"rendered":"Starbucks Korea Faces Backlash Over &#8216;Insulting&#8217; Marketing Timing"},"content":{"rendered":"<p>Translation result<img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0083\/image-c45e2f07-bad6-4473-b8d8-a84f29902102.jpeg\" alt=\"\uc774\uc7ac\uba85\" \ub300\ud1b5\ub839\uc774 23\uc77c \uc624\ud6c4 \uacbd\ub0a8 \uae40\ud574\uc2dc \uc9c4\uc601\uc74d \ubd09\ud558\ub9c8\uc744\uc5d0\uc11c \uc5f4\ub9b0 \ub178\ubb34\ud604 \uc804 \ub300\ud1b5\ub839 17\uc8fc\uae30 \ucd94\ub3c4\uc2dd\uc5d0\uc11c \ucd94\ub3c4\uc0ac\ud558\uace0 \uc788\ub2e4.[\uc0ac\ub78c\uc0ac\ub294\uc138\uc0c1 \ub178\ubb34\ud604\uc7ac\ub2e8 \uc81c\uacf5] class=\"img_LSize\"> [Herald Economy = Reporter Kim Kwang-woo] President Lee Jae-myung criticized Starbucks Korea \u2014 which drew controversy over its \\&#8221;Tank Day\\&#8221; marketing \u2014 for releasing a Siren mug on April 16, two years ago, the 10th anniversary of the Sewol ferry disaster, calling the move \\&#8221;the immoral act of a vicious profiteer.\\&#8221;<\/p>\n<p>On the afternoon of the 23rd, the president quoted a post by Democratic Party lawmaker Jeong Jin-wook on X (formerly Twitter) and wrote, \\&#8221;I hope this isn&#8217;t true. No one could possibly do this while hiding behind a mask.\\&#8221;<\/p>\n<p>Earlier, Starbucks Korea promoted the release of the \\&#8221;Siren Classic Mug\\&#8221; as a new mug series on April 16, two years ago. The siren \u2014 a mermaid-like figure from Greco-Roman myth \u2014 has been part of Starbucks&#8217; logo since the company&#8217;s founding in 1971.<\/p>\n<p>Lawmaker Jeong criticized the timing, saying, \\&#8221;They used the siren (the mythological creature that wrecks ships with song) for an event on the Sewol disaster anniversary.\\&#8221;<\/p>\n<p>The president added, \\&#8221;On the Sewol memorial day, when bereaved families were writhing in pain and the public was in mourning, they launched an event that concealed a mocking code like a cipher, insulted the victims, and ridiculed the people while seemingly taking pleasure in it. This isn&#8217;t an &#8216;Ilbe archive&#8217; \u2014 it&#8217;s an official event by a major corporation, so I have nothing more to say.\\&#8221;<\/p>\n<p>He went on to say, \\&#8221;Viewed in context, it&#8217;s hard to see the recent Tank Day event held for the May 18 anniversary as accidental; it mocked and insulted the Gwangju democratization movement and the late Park Jong-chul. This habitual, beastlike pattern of profaning victims of state violence and disasters for profit will face public judgment.\\&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>President Lee Jae-myung criticizes Starbucks Korea for controversial marketing linked to the Sewol ferry disaster, calling it an immoral act.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0083\/thumb-e0d58894-28df-4277-84c9-aef81526bf8f.jpg","footnotes":""},"categories":[278093],"tags":[],"class_list":["post-261683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks Korea Faces Backlash Over &#039;Insulting&#039; 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