{"id":261646,"date":"2026-05-24T01:00:09","date_gmt":"2026-05-23T16:00:09","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/24\/starbucks-korea-faces-massive-boycott-after-tank-day-marketing-scandal\/"},"modified":"2026-05-24T01:00:10","modified_gmt":"2026-05-23T16:00:10","slug":"starbucks-korea-faces-massive-boycott-after-tank-day-marketing-scandal","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/24\/starbucks-korea-faces-massive-boycott-after-tank-day-marketing-scandal\/","title":{"rendered":"Starbucks Korea Faces Massive Boycott After ‘Tank Day’ Marketing Scandal"},"content":{"rendered":"

Translation result.A student group that announced a boycott blamed Shinsegae Group for responsibility in Starbucks Korea\u2019s \u201cTank Day\u201d marketing controversy, calling it \u201can insult to the May 18 Democratic Uprising,\u201d and launched a consumer boycott. The Korean University Students\u2019 Progressive Union (Daijin-yeon) held a press conference on the 23rd in front of Starbucks Korea\u2019s headquarters in Gangnam, Seoul, and said it \u201cstrongly condemns Starbucks for trivializing a historic tragedy.\u201d The group argued the incident was not a simple mistake but the product of accumulated attitudes. It singled out Shinsegae Group Chairman Jeong Yong-jin, saying the \u201cTank Day\u201d episode reflected the far-right behavior and mindset he has displayed. The group added that responsibility should not be shifted onto one staff member; it demanded that Chairman Jeong personally apologize to the public and step down.Daijin-yeon also formally announced it would join the Starbucks boycott. Citing the decades of pain endured by May 18 victims and their families, the group said it could not let the matter pass and vowed that students would lead the boycott.Immediately after the press conference, protesters tossed Starbucks tumblers into trash bags and sprayed red Xs on placards bearing the Starbucks logo and a photo of Chairman Jeong.Starbucks Korea ignited the controversy on the 18th when it ran a tumbler promotion using phrases such as \u201cTank Day\u201d and the meme-like phrase translated as \u201ca thud on the desk.\u201d Online critics argued those expressions evoked the military\u2019s tank suppression during the May 18 uprising and the torture death of activist Park Jong-chul. The company suspended the promotion amid the backlash.As the controversy spread, Shinsegae Group dismissed Son Jeong-hyun, CEO of Starbucks Korea, and Chairman Jeong issued a public apology, calling the incident \u201can unforgivable mistake that treated the suffering of those who sacrificed for democracy lightly.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

University student group condemns Starbucks Korea’s marketing as disrespectful, launching a boycott and calling for corporate accountability.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0094\/thumb-326cf5a0-d5fa-4272-a220-69f3bdde2753.jpg","footnotes":""},"categories":[278100],"tags":[],"class_list":["post-261646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"yoast_head":"\nStarbucks Korea Faces Massive Boycott After 'Tank Day' Marketing Scandal<\/title>\n<meta name=\"description\" content=\"University student group condemns Starbucks Korea's marketing as disrespectful, launching a boycott and calling for corporate accountability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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