{"id":261617,"date":"2026-05-23T01:39:11","date_gmt":"2026-05-22T16:39:11","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/23\/76-of-korean-travelers-now-avoid-bad-weather-destinations\/"},"modified":"2026-05-23T01:39:12","modified_gmt":"2026-05-22T16:39:12","slug":"76-of-korean-travelers-now-avoid-bad-weather-destinations","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/05\/23\/76-of-korean-travelers-now-avoid-bad-weather-destinations\/","title":{"rendered":"76% of Korean Travelers Now Avoid Bad Weather Destinations"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/04\/CP-2023-0112\/image-261a6ef8-eb83-4970-8235-b58b08c8cf1b.jpeg\" width=\"700\" height=\"467\"><\/p>\n<p>For Earth Day (April 22), Booking.com released its 2026 Sustainable Travel Report\u2014and it shows Korean travelers are far more sensitive to climate change than the global average.<\/p>\n<p>The survey polled 32,500 people across 35 countries. In Korea, 67% said they would remove a destination from their wish list because of bad weather, 15 percentage points higher than the 52% global average. Seventy-six percent of Koreans said they actively avoid destinations expected to have bad weather, compared with 68% globally. Sixty-six percent reported feeling stressed about weather during the booking process, versus 55% worldwide. Over the past 12 months, 36% of Koreans said they changed or canceled travel plans due to bad weather or natural disasters, compared with 31% globally.<\/p>\n<p>The data also revealed a clear generational paradox. While 75% of Gen Z and 71% of millennials say they intend to travel sustainably, baby boomers (age 61 and over) actually lead on follow-through. Sixty-seven percent of baby boomers said they would cut down on waste while traveling\u2014well above the 48% of Gen Z who said the same. Baby boomers also showed the highest rates for saving energy (60%), shopping at local businesses (59%), and avoiding peak-season travel (63%). By contrast, Gen Z and millennials tend to prefer experiential sustainable travel\u2014think connecting with indigenous communities or taking part in hands-on ecosystem protection projects.<\/p>\n<p>The idea of sustainable travel itself is broadening. Globally, 44% of respondents said they would choose less crowded destinations to avoid overtourism, and 42% said they would travel outside peak season. Sustainability certifications are already influencing bookings: Booking Holdings\u2019 2025 sustainability report shows Booking.com reservations at third-party certified properties have topped 100 million.<\/p>\n<p>Danielle D&#8217;Silva, Booking.com&#8217;s head of sustainability, said, \\&#8221;The trend of adapting to bad weather and avoiding crowds now appears across all age groups.\\&#8221;<\/p>\n<p><span>\u25b6 Booking.com survey: 76% of Korean travelers actively avoid destinations with bad weather \u2014 above the global average<\/span><\/p>\n<p><span>\u25b6 Cortis Seoul to host members in a secret space\u2026 Airbnb will run an Original Experience on April 28<\/span><\/p>\n<p><span>\u25b6 Foreign visitors can now book KTX directly through the app\u2026 Klook partners with Korail to improve rail accessibility<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Earth Day, Booking.com reveals that Korean travelers are more sensitive to climate change than the global average.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0112\/thumb-b253a1ee-1c38-4af2-9bb7-aa780e1281c5.jpg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-261617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>76% of Korean Travelers Now Avoid Bad Weather Destinations<\/title>\n<meta name=\"description\" content=\"On Earth Day, Booking.com reveals that Korean travelers are more sensitive to climate change than the global average.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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