Translation result.Foreign visitors to the National Museum of Korea are ordering Ediya Coffee\u2019s \u201cGukjungbak Signature Latte\u201d more than any other drink, the chain reports.Ediya analyzed this month\u2019s payment data from its five cafe locations inside the museum and told reporters on the 24th that one in six customers was a foreign visitor. The National Museum of Korea, one of the country\u2019s top tourist destinations, has seen a sharp uptick in international guests recently \u2014 a trend partly driven by the global spread of K-culture, including the Netflix anime K-Pop Demon Hunters. The museum welcomed more than 6 million visitors last year.Ediya said foreign customers tend to pick items that reflect the museum\u2019s vibe and Korean flavors. The top choice was the \u201cGukjungbak Signature Latte,\u201d made with black sesame, a common Korean ingredient. After the signature latte, foreigners most often ordered an Americano, caf\u00e9 latte, espresso and cappuccino. Domestic customers favored Americano the most.Dessert sales also leaned toward Korean-style treats: a traditional tea-and-snack set and black sesame steamed rice cakes ranked sixth and seventh in overall sales, while honey-filled hotteok and bungeo-ppang also sold well. \u201cWe\u2019ve seen that foreign customers prefer menu items that reflect Korean ingredients and sentiment,\u201d an Ediya spokesperson said. \u201cWe\u2019ll expand offerings that match each store\u2019s character and customer demand.\u201dThe National Museum will begin charging admission next year, ending 19 years of free entry that started in 2008. President Lee Jae-myung suggested last December that free admission could make the museum seem less prestigious, and authorities say they plan to raise the current, relatively low admission and usage fees to reflect higher economic growth and inflation. The exact price hasn\u2019t been decided, but officials expect adult tickets to land around 5,000\u201310,000 KRW (about $3.75\u2013$7.50), putting it in a similar range to major museums abroad; for comparison, Japan\u2019s Tokyo National Museum charges roughly 1,000 yen (about 9,500 KRW, or $6.70).U.S. negotiating team cancels Pakistan trip \u2014 Trump: \u201cCall me if you want to talk\u201d [U.S.-Iran war]Samsung Electronics strike could cost tens of trillions of KRW (roughly tens of billions of USD) \u2014 experts warn of \u201cirreparable damage\u201dThe tacit-knowledge debate feared in the AI era has begun [Yang Jong-gon\u2019s Labor Analysis]Samsung, the only major group still holding open recruitment among the big four, is creating jobs again this year \u2014 18 affiliates are running the GSATHow Korea\u2019s real economy reflects the Middle East war \u2014 U.S., Japan and the Eurozone enter a \u201crate week\u201d [Han Dong-hoon\u2019s Weekly Outlook]A rate hold looks certain; whether AI will generate profits is the wildcardShooting at a dinner attended by Trump \u2014 suspect allegedly targeted the U.S. government [Global Morning Briefing]From fair-market-value ratios to transfer and holding taxes \u2014 is a comprehensive tax package aimed at housing prices coming? [Pick Economy][Exclusive] KF-21 full operationalization pushed back four years to 2036 [Lee Hyun-ho\u2019s Military Talk]Will the KOSPI and KOSDAQ keep rallying? Korea\u2019s markets face a \u201csuper week\u201d; direction in focus [Weekly Market Outlook]<\/p>\n","protected":false},"excerpt":{"rendered":"
Foreign tourists at the National Museum of Korea favor the ‘Gukjungbak Signature Latte’ from Ediya Coffee, reflecting K-culture’s influence.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0094\/thumb-5afc48b2-61de-4f2e-8eae-3e2904635439.jpg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-261600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\n