{"id":261572,"date":"2026-05-23T01:29:16","date_gmt":"2026-05-22T16:29:16","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/23\/the-secret-to-perfect-loungewear-koreas-jaju-just-unveiled-its-newest-line\/"},"modified":"2026-05-23T01:29:16","modified_gmt":"2026-05-22T16:29:16","slug":"the-secret-to-perfect-loungewear-koreas-jaju-just-unveiled-its-newest-line","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/23\/the-secret-to-perfect-loungewear-koreas-jaju-just-unveiled-its-newest-line\/","title":{"rendered":"The Secret to Perfect Loungewear? Korea’s JAJU Just Unveiled Its Newest Line"},"content":{"rendered":"

\"Shinsegae\"<\/p>\n

\n Keeping its sleepwear expertise intact\u2026 PATINA by JAJU takes aim at the one-mile-wear market
From 29CM launches to a Seongsu pop-up \u2014 online-first expansion to connect with shoppers in their 20s and 30s\n<\/div>\n

[Herald Economy=Reporter Hong Seok-hee] Shinsegae Casa announced on the 17th that its lifestyle label JAJU has introduced a new loungewear subbrand, PATINA by JAJU.<\/p>\n

Built on the material know-how and finish JAJU developed for its sleepwear, PATINA positions itself as a youthful loungewear label. The line focuses on \u201cone-mile\u201d pieces that blend comfort and style, with shoppers in their 20s and 30s as the primary target.<\/p>\n

JAJU has long earned customer trust in sleepwear\u2014especially pajamas\u2014by emphasizing high-density fabrics and a comfortable fit. With growing visibility from celebrity wear, the brand intends to carry that quality-first approach into its loungewear offering.<\/p>\n

The flagship Sailing Cotton Pajama Series uses 60-count, 100% cotton in a high-density weave to balance breathability and durability. Its lightweight, soft hand is designed for greater comfort in warmer months.<\/p>\n

Seasonal pieces round out the collection: the Dive 5-bu pajama set in lyocell (Tencel) and the Surf 4-bu pajama set in seersucker are tailored for warmer weather. The line also expands styling options with mix-and-match items like bustiers, crop tops, and hair accessories.<\/p>\n

A JAJU spokesman said, \u201cWe will strengthen our competitiveness in loungewear based on the know-how we built in sleepwear. We plan to expand our footprint within the growing lifestyle market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Shinsegae Casa launches lounge wear brand ‘PATINA by JAJU,’ targeting the 2030 generation with stylish, comfortable designs.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0083\/thumb-bd40c05f-9793-40c6-bcd8-952e413d8d6c.jpg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-261572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"\nThe Secret to Perfect Loungewear? 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