{"id":261411,"date":"2026-05-22T01:32:37","date_gmt":"2026-05-21T16:32:37","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/22\/how-k-pop-stars-are-breaking-gender-barriers-in-global-beauty\/"},"modified":"2026-05-22T01:32:38","modified_gmt":"2026-05-21T16:32:38","slug":"how-k-pop-stars-are-breaking-gender-barriers-in-global-beauty","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/fashion\/2026\/05\/22\/how-k-pop-stars-are-breaking-gender-barriers-in-global-beauty\/","title":{"rendered":"How K-Pop Stars are Breaking Gender Barriers in Global Beauty"},"content":{"rendered":"
Translation result<\/p>\n
\n\n Source: Clinique official Instagram \n <\/figcaption><\/figure>\n<\/div>\n
The beauty world is riding a major gender\u2011neutral wave. Gender-neutral beauty rejects rigid male-female labels and puts the focus squarely on the person. This shift is breaking down old biases and is especially visible in color cosmetics, a category that has long been defined by strict gender lines.<\/p>\n
Brands are responding by casting men front and center in fresh marketing campaigns. Through gender-neutral concepts, they\u2019re celebrating the freedom of color makeup and sending a clear message: makeup is for everyone, no matter your gender.<\/p>\n
\n\n Source: Clinique official Instagram \n <\/figcaption><\/figure>\n<\/div>\n
Global brand Clinique tapped actor and model Byeon Woo-seok as its new face. A brand spokesperson said Byeon\u2019s fresh, clean image aligns with Clinique\u2019s values, and that the brand will showcase gender-neutral beauty across editorials and campaigns. His participation opens up new possibilities for color makeup campaigns that center male models.<\/p>\n
\n\n Source: hince official Instagram \n <\/figcaption><\/figure>\n<\/div>\n
Hince, the makeup brand from LG Household & Health Care subsidiary VivaWave, selected ENHYPEN member Sunghoon as a model. The brand says Sunghoon\u2019s polished look and natural energy match its identity. With ENHYPEN\u2019s global reach, Hince expects this partnership to boost its profile among international consumers.<\/p>\n
\n\n Source: Coralhaze official Instagram \n <\/figcaption><\/figure>\n<\/div>\n
Coralhaze named Tomorrow X Together (TXT) member Beomgyu as a model. Beomgyu is especially popular in Japan, so the brand is also using him as a Japan-focused ambassador to leverage his international recognition. A brand representative said his multifaceted appeal pairs perfectly with Coralhaze\u2019s colorful product range.<\/p>\n
Other brands are joining the movement: Clio tapped NCT\u2019s Jaehyun; Etude signed the group RIIZE; Peripera brought on NCT\u2019s Doyoung and Jungwoo; Dinto selected actor Kim Soo-hyun; and Colorgram unveiled ZeroBaseOne as its brand face. Each pick signals a broader push toward gender-neutral messaging.<\/p>\n
Industry insiders expect the mix of gender-neutral beauty and the global K-pop craze to expand the consumer base even further. As color cosmetics transcend traditional gender roles, everyone\u2019s watching how this new era will reshape future beauty trends.<\/p>\n","protected":false},"excerpt":{"rendered":"
The beauty industry embraces ‘Gender Neutral’ trends, focusing on individuals beyond gender, particularly in makeup marketing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/04\/CP-2023-0435\/thumb-ac8893ee-1480-4921-a588-8e7dd326d4e3.jpg","footnotes":""},"categories":[278097],"tags":[],"class_list":["post-261411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"yoast_head":"\n
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