{"id":261378,"date":"2026-05-22T01:26:21","date_gmt":"2026-05-21T16:26:21","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/22\/why-is-this-purple-yam-taking-over-starbucks-and-social-media\/"},"modified":"2026-05-22T01:26:21","modified_gmt":"2026-05-21T16:26:21","slug":"why-is-this-purple-yam-taking-over-starbucks-and-social-media","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/food\/2026\/05\/22\/why-is-this-purple-yam-taking-over-starbucks-and-social-media\/","title":{"rendered":"Why Is This Purple Yam Taking Over Starbucks and Social Media?"},"content":{"rendered":"

Translation result.<\/p>\n

\n [20’s Choice] covers real stories of people in their 20s, told in our voice and seen through our eyes.\n<\/div>\n

\"Ube,\" [Herald Lab] Remember the taro bubble tea craze that once dominated the scene?<\/p>\n

That purple-hued drink was loved for its toasty, nutty flavor. It ruled food trends for a while, but the buzz faded long ago.<\/p>\n

Now, ube is stepping into that spotlight. It might still feel new to some of us, but ube is simply a purple yam from the Philippines.<\/p>\n

Unlike taro \u2014 which is in the colocasia family and tastes nutty and grainy \u2014 ube offers a delicate vanilla note that makes it especially dessert-friendly. It\u2019s packed with anthocyanins, the antioxidants behind its color, and is touted as a superfood that may help with aging, skin health, and immunity.<\/p>\n

Another plus: the purple color is natural, not artificial. Think of it like the purple sweet potatoes you already know.<\/p>\n

\n The U.S. is already riding the ube wave\n<\/div>\n

\"Starbucks'\" Ube might still be novel in some places, but in the U.S. the trend is spreading fast.<\/p>\n

Its eye-catching purple aesthetic grabbed Gen Z\u2019s attention (born 1995\u20132009), and the trend accelerated when Starbucks in North America rolled out a limited-time ube menu this March.<\/p>\n

When a trend-sensitive brand like Starbucks jumps in, you know it\u2019s gaining traction. From there, cafes across the country started adding ube desserts to their menus, keeping the momentum going.<\/p>\n

\"Twosome\" Korea is moving quickly as well. Twosome Place rolled out three new ube items to test the market.<\/p>\n

Dessert39, Noted and other dessert brands have also introduced ube items, joining the wave.<\/p>\n

Lately the trend has spilled out of caf\u00e9s and into convenience stores. Chains like CU are launching grab-and-go ube desserts and drinks, widening where consumers can try it.<\/p>\n

\n Ube has already passed 750,000 posts on social media\n<\/div>\n

\"Ube\" That popularity shows up in the numbers: from January to September last year, Philippine ube exports rose 43% from the year before. Local demand for ube products is climbing fast, too.<\/p>\n

Ube is becoming more than a trendy dessert \u2014 it\u2019s evolving into a lifestyle moment. Where people once bought a new caf\u00e9 item and that was it, now they\u2019re bringing it home, thanks to the booming home-caf\u00e9 culture.<\/p>\n

Ube powders and spreads are showing up in recipes for lattes, creams, and cakes made at home. Creators share those creations online, and Instagram posts about ube have topped 750,000.<\/p>\n

\n Ube craze: can it last?\n<\/div>\n

\"Ube-related\" Industry insiders are cautious about whether ube will reach the same level as the Dujjonku (Dubai chewy cookie) phenomenon.<\/p>\n

\u201cDujjonku was such an unusual craze, so it\u2019s hard to say if ube will hit that same peak,\u201d one restaurant industry source said.<\/p>\n

Experts note that for ube to stick around, it needs more than just a pretty color. Bright visuals draw attention, but repeat purchases usually come down to taste, variety, and sustained creativity.<\/p>\n

Some consumers say, \u201cIt\u2019s Instagrammable, but one try is enough,\u201d which suggests that diversifying the product lineup will be key.<\/p>\n

With BTS\u2019s purple-era comeback giving the color extra cultural cachet, could ube become as established as matcha? Or will it burn bright and fade fast?<\/p>\n

Thinking of hopping on the ube trend? Now\u2019s the time to try.<\/p>\n

By Hyemin Park, Content Operator<\/b><\/p>\n

Edited by Sang-sik Min, Reporter<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

The article discusses the rise of ube, a purple yam from the Philippines, as a trendy dessert ingredient, replacing the once-popular taro bubble tea.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0083\/thumb-188e07c9-bfbc-40d8-99db-157e8d2045a5.jpg","footnotes":""},"categories":[278098],"tags":[],"class_list":["post-261378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"yoast_head":"\nWhy Is This Purple Yam Taking Over Starbucks and Social Media?<\/title>\n<meta name=\"description\" content=\"The article discusses the rise of ube, a purple yam from the Philippines, as a trendy dessert ingredient, replacing the once-popular taro bubble tea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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