{"id":261298,"date":"2026-05-22T00:50:39","date_gmt":"2026-05-21T15:50:39","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/"},"modified":"2026-05-22T00:50:39","modified_gmt":"2026-05-21T15:50:39","slug":"the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/","title":{"rendered":"The K-Wave Hits Vietnam: How &#8216;K-Town&#8217; Is Redefining Asian Retail"},"content":{"rendered":"<p>Translation resultK-Box Global, a South Korean lifestyle retail company, has signed a strategic partnership with Vincom Retail, Vietnam\u2019s largest commercial-property operator, to establish hubs for Korean products and cultural content across Vietnam. The agreement was signed on the 19th (local time) at Vincom\u2019s headquarters in Hanoi. Under the deal, the partners will operate a large Korean goods store inside Vincom Mega Mall Ocean City in Hanoi, develop a &#8220;K-Town&#8221; commercial corridor, and collaborate on a &#8220;K-Village&#8221; project in C\u1ea7n Gi\u1edd, Ho Chi Minh City. K-Box Global said it plans to use the partnership to expand experiential spaces and K-culture platforms centered on Korean lifestyle brands\u2014beauty, fashion, food and beverage, and entertainment\u2014throughout Vietnam and into global markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K-Box Global partners with Vingroup Retail to establish Korean product and culture hubs across Vietnam, enhancing K-culture presence.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0094\/thumb-53bab29f-74d1-43af-b679-5d7e994d600c.jpg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-261298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The K-Wave Hits Vietnam: How &#039;K-Town&#039; Is Redefining Asian Retail<\/title>\n<meta name=\"description\" content=\"K-Box Global partners with Vingroup Retail to establish Korean product and culture hubs across Vietnam, enhancing K-culture presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The K-Wave Hits Vietnam: How &#039;K-Town&#039; Is Redefining Asian Retail\" \/>\n<meta property=\"og:description\" content=\"K-Box Global partners with Vingroup Retail to establish Korean product and culture hubs across Vietnam, enhancing K-culture presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"nonhyeon-ilbo\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T15:50:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenbizt.com\/en\/wp-content\/uploads\/2026\/02\/mvp-home-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\uac1c\ubc1c\uae30\ud68d\ud300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/\"},\"author\":{\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\"},\"headline\":\"The K-Wave Hits Vietnam: How &#8216;K-Town&#8217; Is Redefining Asian Retail\",\"datePublished\":\"2026-05-21T15:50:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/\"},\"wordCount\":131,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"articleSection\":[\"Beauty\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/\",\"name\":\"The K-Wave Hits Vietnam: How 'K-Town' Is Redefining Asian Retail\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#website\"},\"datePublished\":\"2026-05-21T15:50:39+00:00\",\"description\":\"K-Box Global partners with Vingroup Retail to establish Korean product and culture hubs across Vietnam, enhancing K-culture presence.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud648\",\"item\":\"https:\/\/tenbizt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty\",\"item\":\"https:\/\/tenbizt.com\/en\/news\/category\/beauty\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The K-Wave Hits Vietnam: How &#8216;K-Town&#8217; Is Redefining Asian Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenbizt.com\/en\/#website\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"name\":\"nonhyeon-ilbo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"alternateName\":\"nonhyeon-ilbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenbizt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\",\"name\":\"nonhyeon-ilbo\",\"alternateName\":\"nonhyeon-ilbo\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"nonhyeon-ilbo\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\",\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The K-Wave Hits Vietnam: How 'K-Town' Is Redefining Asian Retail","description":"K-Box Global partners with Vingroup Retail to establish Korean product and culture hubs across Vietnam, enhancing K-culture presence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/","og_locale":"ko_KR","og_type":"article","og_title":"The K-Wave Hits Vietnam: How 'K-Town' Is Redefining Asian Retail","og_description":"K-Box Global partners with Vingroup Retail to establish Korean product and culture hubs across Vietnam, enhancing K-culture presence.","og_url":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/","og_site_name":"nonhyeon-ilbo","article_published_time":"2026-05-21T15:50:39+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/tenbizt.com\/en\/wp-content\/uploads\/2026\/02\/mvp-home-featured-image.jpg","type":"image\/jpeg"}],"author":"\uac1c\ubc1c\uae30\ud68d\ud300","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/#article","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/"},"author":{"name":"\uac1c\ubc1c\uae30\ud68d\ud300","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3"},"headline":"The K-Wave Hits Vietnam: How &#8216;K-Town&#8217; Is Redefining Asian Retail","datePublished":"2026-05-21T15:50:39+00:00","mainEntityOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/"},"wordCount":131,"commentCount":0,"publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"articleSection":["Beauty"],"inLanguage":"ko-KR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/","url":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/","name":"The K-Wave Hits Vietnam: How 'K-Town' Is Redefining Asian Retail","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/#website"},"datePublished":"2026-05-21T15:50:39+00:00","description":"K-Box Global partners with Vingroup Retail to establish Korean product and culture hubs across Vietnam, enhancing K-culture presence.","breadcrumb":{"@id":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/22\/the-k-wave-hits-vietnam-how-k-town-is-redefining-asian-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud648","item":"https:\/\/tenbizt.com\/en\/"},{"@type":"ListItem","position":2,"name":"Beauty","item":"https:\/\/tenbizt.com\/en\/news\/category\/beauty\/"},{"@type":"ListItem","position":3,"name":"The K-Wave Hits Vietnam: How &#8216;K-Town&#8217; Is Redefining Asian Retail"}]},{"@type":"WebSite","@id":"https:\/\/tenbizt.com\/en\/#website","url":"https:\/\/tenbizt.com\/en\/","name":"nonhyeon-ilbo","description":"","publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"alternateName":"nonhyeon-ilbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenbizt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/tenbizt.com\/en\/#organization","name":"nonhyeon-ilbo","alternateName":"nonhyeon-ilbo","url":"https:\/\/tenbizt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","contentUrl":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","width":696,"height":696,"caption":"nonhyeon-ilbo"},"image":{"@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3","name":"\uac1c\ubc1c\uae30\ud68d\ud300","url":"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/261298"}],"collection":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/comments?post=261298"}],"version-history":[{"count":0,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/261298\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/media?parent=261298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/categories?post=261298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/tags?post=261298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}