{"id":261182,"date":"2026-05-21T01:30:09","date_gmt":"2026-05-20T16:30:09","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/"},"modified":"2026-05-21T01:30:10","modified_gmt":"2026-05-20T16:30:10","slug":"is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/","title":{"rendered":"Is Starbucks Losing Customers in Gwangju? The Impact of &#8216;Tank Day&#8217; Backlash"},"content":{"rendered":"<p>Translation result.<\/p>\n<div class=\"ynaobject\" ynaimage ynatype_01><img decoding=\"async\" class=\"yna_img\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg\" alt><span class=\"yna_title\">\ud55c\uc0b0\ud55c \uad11\uc8fc \uc2a4\ud0c0\ubc85\uc2a4 \ub9e4\uc7a5<\/span><span class=\"yna_caption\">[\uc5f0\ud569\ub274\uc2a4]<\/span><span class=\"yna_description\">[\uc5f0\ud569\ub274\uc2a4]<\/span>\n<\/div>\n<p> Starbucks Korea is facing intense criticism for promotional language that appeared to mock the May 18 Gwangju Democratization Movement and the torture death of Park Jong-chul, and Gwangju-area stores have seen a sharp drop in customers. Yonhap reported on May 20 that major Starbucks locations in Gwangju were unusually quiet at lunchtime.A store in Seo-gu that normally fills with office workers and students had most of its roughly 50 seats empty. Only a few customers in a corner had laptops open to work or were reading. An apology from Starbucks Korea was posted on a bulletin board next to the pickup counter.A Buk-gu store presented a similar scene. Despite being near a large apartment complex and steady foot traffic, the roughly 100-seat location had only about five customers. With so few patrons, staff spent more time restocking and tidying the store.When asked whether business had fallen after the &#8220;Tank Day&#8221; controversy, an employee said, &#8220;It&#8217;s noticeable \u2014 we&#8217;ve definitely seen fewer customers.&#8221;Earlier, Starbucks Korea promoted a tumbler campaign on the eve of the May 18 commemoration using the phrases &#8220;Tank Day&#8221; and &#8220;\ucc45\uc0c1\uc5d0 \ud0c1&#8221; (literally &#8220;thud on the desk&#8221;), which drew criticism. As the controversy spread, Starbucks halted the promotion and issued an official apology.#Starbucks #TankDay #Gwangju #stores Yonhap News TV \u2014 Inquiries and tips: KakaoTalk\/LINE jebo23; Lee Jun-heum (humi@yna.co.kr)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks Korea faces backlash for controversial marketing related to historical events, leading to a significant drop in customers in Gwangju.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0139\/thumb-2cd850ab-354f-4512-afbd-00458e907e2a.jpg","footnotes":""},"categories":[278100],"tags":[],"class_list":["post-261182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Starbucks Losing Customers in Gwangju? The Impact of &#039;Tank Day&#039; Backlash<\/title>\n<meta name=\"description\" content=\"Starbucks Korea faces backlash for controversial marketing related to historical events, leading to a significant drop in customers in Gwangju.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Starbucks Losing Customers in Gwangju? The Impact of &#039;Tank Day&#039; Backlash\" \/>\n<meta property=\"og:description\" content=\"Starbucks Korea faces backlash for controversial marketing related to historical events, leading to a significant drop in customers in Gwangju.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/\" \/>\n<meta property=\"og:site_name\" content=\"nonhyeon-ilbo\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T16:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T16:30:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg\" \/>\n<meta name=\"author\" content=\"\uac1c\ubc1c\uae30\ud68d\ud300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/\"},\"author\":{\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\"},\"headline\":\"Is Starbucks Losing Customers in Gwangju? The Impact of &#8216;Tank Day&#8217; Backlash\",\"datePublished\":\"2026-05-20T16:30:09+00:00\",\"dateModified\":\"2026-05-20T16:30:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/\"},\"wordCount\":237,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg\",\"articleSection\":[\"Social\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/\",\"name\":\"Is Starbucks Losing Customers in Gwangju? The Impact of 'Tank Day' Backlash\",\"isPartOf\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg\",\"datePublished\":\"2026-05-20T16:30:09+00:00\",\"dateModified\":\"2026-05-20T16:30:10+00:00\",\"description\":\"Starbucks Korea faces backlash for controversial marketing related to historical events, leading to a significant drop in customers in Gwangju.\",\"breadcrumb\":{\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#primaryimage\",\"url\":\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg\",\"contentUrl\":\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud648\",\"item\":\"https:\/\/tenbizt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social\",\"item\":\"https:\/\/tenbizt.com\/en\/news\/category\/social\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Is Starbucks Losing Customers in Gwangju? The Impact of &#8216;Tank Day&#8217; Backlash\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenbizt.com\/en\/#website\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"name\":\"nonhyeon-ilbo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\"},\"alternateName\":\"nonhyeon-ilbo\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenbizt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenbizt.com\/en\/#organization\",\"name\":\"nonhyeon-ilbo\",\"alternateName\":\"nonhyeon-ilbo\",\"url\":\"https:\/\/tenbizt.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"contentUrl\":\"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg\",\"width\":696,\"height\":696,\"caption\":\"nonhyeon-ilbo\"},\"image\":{\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3\",\"name\":\"\uac1c\ubc1c\uae30\ud68d\ud300\",\"url\":\"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Starbucks Losing Customers in Gwangju? The Impact of 'Tank Day' Backlash","description":"Starbucks Korea faces backlash for controversial marketing related to historical events, leading to a significant drop in customers in Gwangju.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/","og_locale":"ko_KR","og_type":"article","og_title":"Is Starbucks Losing Customers in Gwangju? The Impact of 'Tank Day' Backlash","og_description":"Starbucks Korea faces backlash for controversial marketing related to historical events, leading to a significant drop in customers in Gwangju.","og_url":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/","og_site_name":"nonhyeon-ilbo","article_published_time":"2026-05-20T16:30:09+00:00","article_modified_time":"2026-05-20T16:30:10+00:00","og_image":[{"url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg","type":"","width":"","height":""}],"author":"\uac1c\ubc1c\uae30\ud68d\ud300","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#article","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/"},"author":{"name":"\uac1c\ubc1c\uae30\ud68d\ud300","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3"},"headline":"Is Starbucks Losing Customers in Gwangju? The Impact of &#8216;Tank Day&#8217; Backlash","datePublished":"2026-05-20T16:30:09+00:00","dateModified":"2026-05-20T16:30:10+00:00","mainEntityOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/"},"wordCount":237,"commentCount":0,"publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg","articleSection":["Social"],"inLanguage":"ko-KR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/","url":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/","name":"Is Starbucks Losing Customers in Gwangju? The Impact of 'Tank Day' Backlash","isPartOf":{"@id":"https:\/\/tenbizt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#primaryimage"},"image":{"@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg","datePublished":"2026-05-20T16:30:09+00:00","dateModified":"2026-05-20T16:30:10+00:00","description":"Starbucks Korea faces backlash for controversial marketing related to historical events, leading to a significant drop in customers in Gwangju.","breadcrumb":{"@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#primaryimage","url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg","contentUrl":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0139\/image-3d7a094f-3b82-4155-a5b4-46e9eb051c88.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/21\/is-starbucks-losing-customers-in-gwangju-the-impact-of-tank-day-backlash\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud648","item":"https:\/\/tenbizt.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social","item":"https:\/\/tenbizt.com\/en\/news\/category\/social\/"},{"@type":"ListItem","position":3,"name":"Is Starbucks Losing Customers in Gwangju? The Impact of &#8216;Tank Day&#8217; Backlash"}]},{"@type":"WebSite","@id":"https:\/\/tenbizt.com\/en\/#website","url":"https:\/\/tenbizt.com\/en\/","name":"nonhyeon-ilbo","description":"","publisher":{"@id":"https:\/\/tenbizt.com\/en\/#organization"},"alternateName":"nonhyeon-ilbo","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenbizt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/tenbizt.com\/en\/#organization","name":"nonhyeon-ilbo","alternateName":"nonhyeon-ilbo","url":"https:\/\/tenbizt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","contentUrl":"https:\/\/cdn.tenbizt.com\/tenbizt\/2026\/02\/05114330\/mvp-org-logo-696x696-1.jpg","width":696,"height":696,"caption":"nonhyeon-ilbo"},"image":{"@id":"https:\/\/tenbizt.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tenbizt.com\/en\/#\/schema\/person\/b2265094fd34d8bb5cfbaf6040fa17d3","name":"\uac1c\ubc1c\uae30\ud68d\ud300","url":"https:\/\/tenbizt.com\/en\/news\/author\/fastmaster\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/261182"}],"collection":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/comments?post=261182"}],"version-history":[{"count":0,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/posts\/261182\/revisions"}],"wp:attachment":[{"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/media?parent=261182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/categories?post=261182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenbizt.com\/en\/wp-json\/wp\/v2\/tags?post=261182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}