{"id":261013,"date":"2026-05-20T10:52:31","date_gmt":"2026-05-20T01:52:31","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/20\/why-2030s-young-adults-are-obsessed-with-night-running-the-rise-of-the-running-crew-culture\/"},"modified":"2026-05-20T10:52:32","modified_gmt":"2026-05-20T01:52:32","slug":"why-2030s-young-adults-are-obsessed-with-night-running-the-rise-of-the-running-crew-culture","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/20\/why-2030s-young-adults-are-obsessed-with-night-running-the-rise-of-the-running-crew-culture\/","title":{"rendered":"Why 2030&#8217;s Young Adults Are Obsessed with Night Running: The Rise of the Running Crew Culture"},"content":{"rendered":"<div class=\"figure\"><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0078\/image-66e6c3b7-1349-4aca-898f-91f4506660c1.jpeg\" width=\"600px\" alt=\"At\" songdo central park in incheon, office workers often use their lunch breaks for running. \u00a9 dailian, reporter kim yun-il>\n<\/div>\n<p>At 8 p.m. on a weekday, Central Park in Songdo, Incheon quiets as young people arrive in lightweight running gear and carbon\u2011fiber shoes.<\/p>\n<p><\/p>\n<p>At first glance they could be marathoners in training, but these are voluntary &#8220;running crew&#8221; members who gather after work.<\/p>\n<p><\/p>\n<p>\u201cToday&#8217;s route is three laps around Central Park. Watch for injuries!\u201d the crew leader calls, and runners in their 20s and 30s set off across the city.<\/p>\n<p><\/p>\n<p>South Korea&#8217;s running boom has become something like an obsession. It&#8217;s a different scene from the past, when middle\u2011aged people might walk alone in parks for health. Why are people in their 20s and 30s so drawn to running the city at night? We examined how they turn running into a culture of &#8220;run, snap, share.&#8221;<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>&#8216;The Process&#8217; Over &#8216;Finishing&#8217;: How People in Their 20s and 30s Redefine the Marathon<\/strong><\/p>\n<p><\/p>\n<p>The biggest shift in running trends shows up in goals. Where marathons once meant finishing 42.195 km or shaving time off a segment, today&#8217;s younger runners treat the preparation itself as entertainment and content.<\/p>\n<p><\/p>\n<p>Park, a man in his 30s who works in Songdo, said, \u201cI eat the salad the company orders \u2014 that\u2019s my dinner. We usually meet at 7 or 8 p.m. Experienced runners cover fairly long distances; beginners run shorter routes. After everyone completes their planned distance, they head home. They don\u2019t stay to eat or drink together.\u201d<\/p>\n<p><\/p>\n<p>Park added, \u201cPeople in their 20s and 30s take photos of themselves running or get &#8216;proof&#8217; shots at certain spots and then share them on social media. They post to show they kept the promise to themselves to hit their daily goal, not to brag.\u201d<\/p>\n<p><\/p>\n<p>For this generation, running is no longer a solitary struggle. Under the banner of &#8220;running crew,&#8221; members monitor each other\u2019s pace and offer encouragement. The old drinking\u2011heavy company outing has, in many cases, given way to a healthier form of social bonding.<\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"figure\"><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0078\/image-02897288-aa2d-4498-88ba-1ccaa95afd78.jpeg\" width=\"600px\" alt=\"Runners\" head out for night runs after work. \u00a9 dailian, reporter kim yun-il>\n<\/div>\n<p><strong>&#8216;If You Don&#8217;t Snap It, It Didn&#8217;t Happen&#8217;: How Social Media Shaped the Night\u2011Running Aesthetic<\/strong><\/p>\n<p><\/p>\n<p>For runners in their 20s and 30s, verification photos are as important as the run itself. They pause at so\u2011called &#8220;photo spots,&#8221; pull out their phones and shoot against neon skylines or close\u2011ups of sweat\u2011flecked faces, then post in real time.<\/p>\n<p><\/p>\n<p>This practice pairs with the popular &#8220;\uc624\uc6b4\uc644&#8221; (today\u2019s workout complete) hashtag to create substantial reach. By uploading visual proof \u2014 GPS routes, pace, calories burned \u2014 runners cultivate an image of self\u2011discipline and achievement.<\/p>\n<p><\/p>\n<p>Routes that cut through Seoul hotspots like Seochon, Seongdong and Yongsan are especially popular. Running past vintage alleyways and stylish caf\u00e9 streets becomes a shorthand for a hip lifestyle. The futuristic layout of Incheon\u2019s Songdo Central Park is also a favorite for younger runners.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Technology Drives the Running Boom: The Rise of the &#8216;City Run&#8217; and Smarter Gear<\/strong><\/p>\n<p><\/p>\n<p>Technology has lowered the barrier to entry. Smartphone apps are no longer mere recorders; they act as personal coaches. They recommend accessible &#8220;city run&#8221; routes of 3\u20135 km and provide voice prompts to help runners manage pace.<\/p>\n<p><\/p>\n<p>Data show signups by people in their 20s and 30s for running apps rose more than 40 percent year over year. Night\u2011running logs now account for roughly half of activity, reflecting office workers&#8217; desire to use after\u2011work hours for fitness and the visual allure of running through the city at night.<\/p>\n<p><\/p>\n<p>The notion that \u201call you need is sneakers\u201d is dated. Many runners now wear carbon\u2011plate shoes that cost 200,000\u2013400,000 KRW (approximately $150\u2013$300), strap on heart\u2011rate\u2011monitoring smartwatches and choose moisture\u2011wicking performance apparel.<\/p>\n<p><\/p>\n<p>That gear\u2011driven culture has elevated running from casual exercise to a serious hobby. Running shoes lead sales in the sporting goods market, and major brands are sponsoring crews directly and enhancing app\u2011linked membership perks as they build a broader running ecosystem.<\/p>\n<p><\/p>\n<div class=\"figure\"><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0078\/image-86d8c088-3a01-4e25-9d0d-3ce44df4d416.jpeg\" width=\"600px\" alt=\"The\" running craze has persisted for years. \u00a9 newsis>\n<\/div>\n<p><strong>Loose Bonds and a Sense of Self\u2011Control<\/strong><\/p>\n<p><\/p>\n<p>Running crews offer a different social dynamic than the old, tightly knit corporate structures. They provide a comfortable sense of belonging: members don&#8217;t pry into each other&#8217;s private lives, yet they connect over a shared interest in running. That distance suits young people who can feel isolated.<\/p>\n<p><\/p>\n<p>The &#8220;run, snap, share&#8221; routine does more than reshape personal habits \u2014 it alters the urban landscape and maps new commercial opportunities. After work, Park ties his laces and heads to Central Park. His aim is simple: to meet a healthier, changed version of himself.<\/p>\n<p><\/p>\n<p>\u00a9 Dailian Co. Unauthorized reproduction or redistribution prohibited.<\/p>\n<ul>\n<li><span>\u201cFull matches are too long\u201d: Short\u2011form video dominates sports viewing, accelerating dopamine\u2011seeking behavior among people in their 20s and 30s<\/span><\/li>\n<li><span>Unconventional dates beyond theaters and cafes: people in their 20s and 30s take up sport climbing<\/span><\/li>\n<li><span>People in their 20s and 30s are most at risk\u2026 the flip side of warm spring days<\/span><\/li>\n<li><span>\u201c14 assists\u201d Son Heung\u2011min\u2019s evolution: the &#8216;soccer master&#8217; aura blooming at LAFC<\/span><\/li>\n<li><span>\u201c5th\u2011place Sono vs. 6th\u2011place KCC\u201d \u2014 Which underdog will claim the inaugural title?<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Young runners gather in Incheon for a group run, highlighting South Korea&#8217;s shift from casual jogging to a running obsession.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0078\/thumb-ed5a2ebf-5993-4a77-bdd1-18d8c6a400a8.jpg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-261013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why 2030&#039;s Young Adults Are Obsessed with Night Running: The Rise of the Running Crew Culture<\/title>\n<meta name=\"description\" content=\"Young runners gather in Incheon for a group run, highlighting South Korea&#039;s shift from casual jogging to a running obsession.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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