{"id":260843,"date":"2026-05-20T10:18:20","date_gmt":"2026-05-20T01:18:20","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/20\/kias-multicultural-campaign-how-evs-empower-diverse-communities-in-2024\/"},"modified":"2026-05-20T10:18:21","modified_gmt":"2026-05-20T01:18:21","slug":"kias-multicultural-campaign-how-evs-empower-diverse-communities-in-2024","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/social\/2026\/05\/20\/kias-multicultural-campaign-how-evs-empower-diverse-communities-in-2024\/","title":{"rendered":"Kia&#8217;s Multicultural Campaign: How EVs Empower Diverse Communities in 2024"},"content":{"rendered":"<p>Translation result<img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0083\/image-93ee2fa3-c706-4f64-890d-ba87c7ad2cb5.png\" alt=\"\uae30\uc544\uac00\" \uc138\uacc4\uc778\uc758 \ub0a0\uc744 \uae30\ub150\ud574 \uc81c\uc791\ud55c \ub2e4\ubb38\ud654 \uc778\uc2dd \uac1c\uc120 \ucea0\ud398\uc778 \uc601\uc0c1 \ud0a4\ube44\uc8fc\uc5bc [\uae30\uc544 \uc81c\uacf5] class=\"img_LSize\"> [Herald Economy reporter Seo Jae-geun] Kia released a corporate social-responsibility campaign video on May 20 to mark World Multicultural Day, aiming to raise awareness about multiculturalism.<\/p>\n<p> The video features two Kia employees who hold U.S. and French citizenship, seven members of the public from countries including Bangladesh, India, Australia and Japan, and Chef Hu Deok-juk, who appeared on the Netflix variety show Black &amp; White Chefs: Culinary Class War Season 2.<\/p>\n<p> In interview-style segments, first- and second-generation multicultural Koreans candidly recount their life experiences, highlighting both generational differences and points of common empathy. Chef Hu, a member of the Taiwanese Chinese community who later became a naturalized Korean citizen, speaks frankly about living as a multicultural person, which deepens the film\u2019s emotional impact.<\/p>\n<p> Second-generation participants describe encountering ongoing everyday prejudice but emphasize that they refuse to be intimidated, choosing instead to live with confidence and agency. First-generation participants, who lived through a period of stronger bias, calmly share painful memories while expressing pride in the assured younger generation. The video closes with all participants united in a call for a more inclusive Korea, followed by an introduction to Kia\u2019s social contribution initiatives.<\/p>\n<p> The campaign continues Kia\u2019s Harmonium program, launched in 2024, which combines career-exploration education with on-site internships to strengthen the independence of multicultural youth. It is also part of Kia\u2019s Move &amp; Connect social-responsibility project. Kia says it will pursue a range of initiatives to support an inclusive society, including plans to provide Kia EVs to multicultural families this year.<\/p>\n<p> \u201cThis campaign reflects Kia\u2019s sincere journey alongside multicultural families and expresses our support for a more inclusive society,\u201d a Kia representative said. \u201cWe will continue to roll out campaigns aimed at reducing misunderstandings and prejudices across cultures and generations.\u201d<\/p>\n<p> The campaign video is available on Kia\u2019s official YouTube channel and Instagram and will later be aired as a TV commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kia launched a campaign video on multicultural awareness, featuring diverse individuals sharing their experiences and challenges.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0083\/thumb-3fbe6157-6231-4c6a-9496-f39053377b23.jpg","footnotes":""},"categories":[278100],"tags":[],"class_list":["post-260843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kia&#039;s Multicultural Campaign: How EVs Empower Diverse Communities in 2024<\/title>\n<meta name=\"description\" content=\"Kia launched a campaign video on multicultural awareness, featuring diverse individuals sharing their experiences and challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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