{"id":260786,"date":"2026-05-19T00:48:52","date_gmt":"2026-05-18T15:48:52","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/19\/why-mercedes-benz-studio-seoul-is-a-must-visit-for-car-enthusiasts-in-2026\/"},"modified":"2026-05-19T00:48:54","modified_gmt":"2026-05-18T15:48:54","slug":"why-mercedes-benz-studio-seoul-is-a-must-visit-for-car-enthusiasts-in-2026","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/19\/why-mercedes-benz-studio-seoul-is-a-must-visit-for-car-enthusiasts-in-2026\/","title":{"rendered":"Why Mercedes-Benz Studio Seoul is a Must-Visit for Car Enthusiasts in 2026?"},"content":{"rendered":"<p>Translation result<img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2025-0118\/image-813c9ac4-a16b-4e93-acfb-4f89171275a1.jpeg\" alt=\"(\uc67c\ucabd\ubd80\ud130)\" \ub9c8\ud2f0\uc544\uc2a4 \ubc14\uc774\ud2c0 \uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20 \ucf54\ub9ac\uc544 \ub300\ud45c\uc774\uc0ac, \uc774\uc0c1\uad6d \ub514\uc9c0\ud138, \ub9c8\ucf00\ud305 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubd80\ubb38 \ucd1d\uad04 \ubd80\uc0ac\uc7a5\uc774 \uc11c\uc6b8 \uc131\uc218\ub3d9\uc5d0 \uc704\uce58\ud55c \uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20 \uc2a4\ud29c\ub514\uc624 \uc55e\uc5d0\uc11c \uae30\ub150\ucd2c\uc601\uc744 \ud558\uace0 \uc788\ub2e4. \uc0ac\uc9c4\u3163\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20 \ucf54\ub9ac\uc544 class=\"img_LSize\"> <br \/> [Sports Seoul | Reporter Wi Su-jeong] Mercedes-Benz Korea is opening a new experiential space in Seongsu-dong, Seoul, where visitors can engage with the brand\u2019s values and lifestyle through all five senses.<\/p>\n<p> Mercedes-Benz Korea (CEO Matthias Veitl) said it will officially open Mercedes\u2011Benz Studio Seoul, a brand lifestyle experience space in Seongsu-dong, on May 19.<\/p>\n<p> The Mercedes\u2011Benz Studio is a global initiative rolling out in 18 major cities this year to mark the 140th anniversary of the automobile. The project is designed to broaden customer touchpoints and convey the brand\u2019s philosophy.<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2025-0118\/image-9626b752-49c3-4fb8-8abd-ef0c2a2a71bb.jpeg\" alt=\"\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20\" \uc2a4\ud29c\ub514\uc624 \uc11c\uc6b8 \uc804\uacbd. \uc0ac\uc9c4\u3163\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20 \ucf54\ub9ac\uc544 class=\"img_LSize\"> <br \/> Seoul is the fifth city worldwide to host the studio, underscoring Korea\u2019s growing importance and distinctive influence in the global automotive market. City selection weighed each location\u2019s cultural reach, identity, and alignment with the Mercedes\u2011Benz brand.<\/p>\n<p> Nestled in Seongsu-dong, Mercedes\u2011Benz Studio Seoul compresses 140 years of heritage, philosophy, innovation and future vision into a single immersive brand journey.<\/p>\n<p> The building\u2019s exterior takes inspiration from Carl Benz\u2019s Mannheim factory in Germany and reinterprets it with a contemporary design. Inside, Mercedes\u2011Benz applies its \u201cWelcome Home\u201d concept so visitors can linger comfortably and connect with the brand.<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2025-0118\/image-b3789ff9-e0f6-441f-81bb-00b106784cfe.jpeg\" alt=\"\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20\" \uc2a4\ud29c\ub514\uc624 \uc11c\uc6b8 \ub77c\uc6b4\uc9c0. \uc0ac\uc9c4\u3163\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20 \ucf54\ub9ac\uc544 class=\"img_LSize\"> <br \/> <img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2025-0118\/image-ee966b53-67e0-4aae-8b48-fa26b9927730.jpeg\" alt=\"\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20\" \uc2a4\ud29c\ub514\uc624 \uc11c\uc6b8 \uc804\uc2dc \uacf5\uac04 the origin. \uc0ac\uc9c4\u3163\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20 \ucf54\ub9ac\uc544 class=\"img_LSize\"> <br \/> The interior is organized into four themed zones: The Origin, highlighting the birth of mobility; The Icon, showcasing landmark models from different eras; The Best or Nothing, a digital archive chronicling 140 years of innovation; and The Senses, an immersive area combining light, sound and scent. Together, these zones offer digital content and sensory experiences that trace Mercedes\u2011Benz\u2019s past and point toward its future. The lounge also displays the company\u2019s latest models.<\/p>\n<p> Matthias Veitl said, \u201cMercedes\u2011Benz introduced the world\u2019s first automobile 140 years ago and sparked the beginning of mobility innovation. That pioneering spirit continues today. Through Studio Seoul, we will expand our connections with new customers and keep communicating the direction the brand is pursuing.\u201d<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2025-0118\/image-605e11ce-f2b2-4381-af9c-b7d21c6fdb4e.jpeg\" alt=\"\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20\" \uc2a4\ud29c\ub514\uc624 \uc11c\uc6b8 \uc804\uc2dc \uacf5\uac04 the best or nothing. \uc0ac\uc9c4\u3163\uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20 \ucf54\ub9ac\uc544 class=\"img_LSize\"> <br \/> Sang-guk Lee, Senior Vice President of Digital, Marketing and Communications, added that the studio is intended to connect more closely with customers and provide a more immersive Mercedes\u2011Benz lifestyle experience. \u201cWe will continue to engage customers across both online and offline channels,\u201d he said.<\/p>\n<p> Mercedes\u2011Benz Korea plans to use the studio as a hub for new-car launches, marketing events and lifestyle programming going forward. wsj0114@sportsseoul.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes-Benz Korea unveils a unique space in Seoul&#8217;s Seongsu-dong to experience the brand&#8217;s values and lifestyle.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2025-0118\/thumb-0ea1d44f-0259-4c2f-a4b5-d85f14e4fc4f.jpg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-260786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Mercedes-Benz Studio Seoul is a Must-Visit for Car Enthusiasts in 2026?<\/title>\n<meta name=\"description\" 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