{"id":260759,"date":"2026-05-19T00:41:07","date_gmt":"2026-05-18T15:41:07","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/19\/shinsegae-groups-ceo-dismissed-what-led-to-the-controversial-marketing-incident\/"},"modified":"2026-05-19T00:41:07","modified_gmt":"2026-05-18T15:41:07","slug":"shinsegae-groups-ceo-dismissed-what-led-to-the-controversial-marketing-incident","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/politics\/2026\/05\/19\/shinsegae-groups-ceo-dismissed-what-led-to-the-controversial-marketing-incident\/","title":{"rendered":"Shinsegae Group&#8217;s CEO Dismissed: What Led to the Controversial Marketing Incident?"},"content":{"rendered":"<div class=\"figure\"><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0078\/image-2ee2530b-e4e8-4a1f-92f5-f1e51655c6d5.jpeg\" width=\"600px\" alt=\"A\" starbucks store in downtown seoul. \u24d2 starbucks korea>\n<\/div>\n<p><\/p>\n<p>Shinsegae Group said it has immediately dismissed CEO Son Jeong-hyun, holding him responsible for an inappropriate marketing event that took place on the 18th.<\/p>\n<p><\/p>\n<p>Chairman Chung Yong-jin personally ordered severe disciplinary measures today for those responsible and others involved in the controversy at Starbucks Korea.<\/p>\n<p><\/p>\n<p>Chairman Chung expressed particular outrage that the incident occurred on the memorial day honoring the noble spirit of the May 18 Gwangju Democratization Movement and instructed the company to impose the harshest possible penalties.<\/p>\n<p><\/p>\n<p>The decision is widely interpreted as Chairman Chung\u2019s resolve to make an example of the matter and ensure that no similar incident recurs.<\/p>\n<p><\/p>\n<p>Shinsegae also said it will dismiss the executive who planned and oversaw the event with CEO Son and will initiate disciplinary procedures against all employees involved.<\/p>\n<p><\/p>\n<p>Shinsegae Group said, &#8220;Upon receiving the report, Chairman Chung immediately ordered a strict and thorough internal investigation and, considering the matter extremely serious, took the extraordinary step of dismissing the CEO.&#8221;<\/p>\n<p><\/p>\n<p>Moving forward, Shinsegae Group plans to overhaul its work processes to prevent similar incidents and to promote proper historical awareness throughout the organization.<\/p>\n<p><\/p>\n<p>\u00a9 Dailian Co., Ltd. Unauthorized reproduction and redistribution prohibited<\/p>\n<ul>\n<li><span>Second applications for the &#8216;High Fuel Price Relief&#8217; open tomorrow \u2014 who qualifies?<\/span><\/li>\n<li><span>She says she&#8217;s mortified: revealing leggings, but the real issue was elsewhere<\/span><\/li>\n<li><span>[June 3 pick] After Jung Won-oh&#8217;s complaint against Kim Jae-seop and Joo Jin-woo, the People Power Party retaliates by filing charges for false accusation and false statements<\/span><\/li>\n<li><span>[Coin News] Bitcoin slips below $77,000 (approximately 102.7 million KRW) as U.S. Treasury yields surge<\/span><\/li>\n<li><span>Samsung Electronics union: The planned general strike will proceed \u2014 the court ruling does not affect the dispute<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Shinsegae Group has dismissed CEO Son Jung-hyun due to improper marketing, emphasizing accountability after a recent controversy.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0078\/thumb-1d8301b2-08b3-46e5-a2d9-b88e337d5f87.jpg","footnotes":""},"categories":[278093],"tags":[],"class_list":["post-260759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shinsegae Group&#039;s CEO Dismissed: What Led to the Controversial Marketing Incident?<\/title>\n<meta name=\"description\" content=\"Shinsegae Group has dismissed CEO Son Jung-hyun due to improper marketing, emphasizing accountability after a recent controversy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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