{"id":260699,"date":"2026-05-18T16:09:41","date_gmt":"2026-05-18T07:09:41","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/18\/how-ai-ray-transforms-media-advertising-a-deep-dive-into-the-future-of-ad-quality\/"},"modified":"2026-05-18T16:09:41","modified_gmt":"2026-05-18T07:09:41","slug":"how-ai-ray-transforms-media-advertising-a-deep-dive-into-the-future-of-ad-quality","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/media\/2026\/05\/18\/how-ai-ray-transforms-media-advertising-a-deep-dive-into-the-future-of-ad-quality\/","title":{"rendered":"How AI Ray Transforms Media Advertising: A Deep Dive into the Future of Ad Quality"},"content":{"rendered":"<p>Translation result<\/p>\n<div class=\"inner-subtitle\">\n<p>Refining &#8216;AI Ray&#8217; with Google since Q1 last year<\/p>\n<p>Deployed across mobility services, financial apps and news outlets<\/p>\n<\/div>\n<div class=\"figure\"><img decoding=\"async\" src=\"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/image\/2026\/05\/CP-2023-0078\/image-6d544142-d6c1-41fd-90d5-aab4ad9a93e2.jpeg\" width=\"600px\" alt=\"\u24d2\ub125\uc2a4\ud2b8\ud398\uc774\ud37c\uc5e0\uc564\uc528\">\n<\/div>\n<p>Nextpaper M&amp;C (hereafter Nextpaper) has teamed with Google to advance media ad quality using its AI solution, AI Ray.<\/p>\n<p><\/p>\n<p>On the 18th, Nextpaper said its AI-driven ad quality management platform, AI Ray, is now in use across premium mobility services, financial apps and more than 400 major domestic news outlets.<\/p>\n<p><\/p>\n<p>AI Ray was developed to address the inefficiencies of manual creative reviews. Around the same time, Google was pursuing a similar effort\u2014its ad-review automation project ARCher\u2014and the two sides identified common ground for technical cooperation.<\/p>\n<p><\/p>\n<p>Since Q1 last year, the companies have intensified strategic technical collaboration. Under the arrangement, Nextpaper built and now operates the system, while Google Korea provides development consulting and technical support.<\/p>\n<p><\/p>\n<p>AI Ray analyzes ad creatives using Google\u2019s latest AI model, Gemini, via its application programming interface (API). It examines images and copy in real time to detect creatives that may confuse users or excessively drive clicks.<\/p>\n<p><\/p>\n<p>The system quantifies a &#8220;user confusion inducement&#8221; score and automatically blocks creatives that exceed a set threshold. By screening hundreds of thousands of creatives daily, AI Ray has helped clients protect brand safety and reduce operating costs.<\/p>\n<p><\/p>\n<p>Based on that architecture, AI Ray was showcased last year at major Google events including Google Korea\u2019s News Initiative (GNI), Media Partners Day, and the Android TV APAC conference.<\/p>\n<p><\/p>\n<p>&#8220;AI Ray is more than an automation tool; it maximizes publishers&#8217; operational efficiency and supports ad quality management,&#8221; said Yoon Jung-hee, director at Nextpaper. She added that, following the company&#8217;s roadmap, Nextpaper plans to upgrade the platform to AI Ray 2.0 this year.<\/p>\n<p><\/p>\n<p>\u00a9(\uc8fc) \ub370\uc77c\ub9ac\uc548 \ubb34\ub2e8\uc804\uc7ac \ubc0f \uc7ac\ubc30\ud3ec \uae08\uc9c0<\/p>\n<ul>\n<li><span>Samsung labor and management meet again, but union holds firm despite full-court efforts by the president and owner<\/span><\/li>\n<li><span>Controversy over union&#8217;s extreme remarks: &#8220;Abolish Samsung,&#8221; &#8220;I&#8217;ll go to prison,&#8221; &#8220;Let&#8217;s shake the KOSPI&#8221;<\/span><\/li>\n<li><span>After mention of emergency mediation, Samsung Electronics management shifted stance\u2026 no agreement on rollback proposal<\/span><\/li>\n<li><span>Revealing leggings cause embarrassment, but the real problem lay elsewhere<\/span><\/li>\n<li><span>Second application round for &#8220;high fuel price relief&#8221; opens tomorrow\u2026 who is eligible?<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>NextPaper collaborates with Google on AI solution &#8216;AI Ray&#8217; to enhance media ad quality, now used by 400+ major media outlets.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0078\/thumb-0d57e24b-20ed-4dd3-a247-6208dc1c18c2.jpg","footnotes":""},"categories":[278103],"tags":[],"class_list":["post-260699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How AI Ray Transforms Media Advertising: A Deep Dive into the Future of Ad Quality<\/title>\n<meta name=\"description\" content=\"NextPaper collaborates with 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