{"id":260571,"date":"2026-05-16T01:38:33","date_gmt":"2026-05-15T16:38:33","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/16\/exploring-the-surge-in-anime-pilgrimages-195-increase-in-travel-searches-across-asia\/"},"modified":"2026-05-16T01:38:34","modified_gmt":"2026-05-15T16:38:34","slug":"exploring-the-surge-in-anime-pilgrimages-195-increase-in-travel-searches-across-asia","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/tour\/2026\/05\/16\/exploring-the-surge-in-anime-pilgrimages-195-increase-in-travel-searches-across-asia\/","title":{"rendered":"Exploring the Surge in Anime Pilgrimages: 195% Increase in Travel Searches Across Asia"},"content":{"rendered":"
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Everyone\u2019s vying for the attention of people in their 20s and 30s, but one thing still steals their hearts: the Japanese anime they fell in love with as kids.<\/span><\/p>\n

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The kids who grew up with those cartoons are now the driving force in consumer culture, and they\u2019re spending on experiences tied to their favorite franchises. From pop-up stores and exhibitions to travel packages, Japanese anime has, quite literally, captured the hearts of today\u2019s 20\u2011 and 30\u2011somethings.<\/span><\/p>\n

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Anime pop-ups have taken over Seoul\u2026 \u201cAt least five open each month\u201d<\/span><\/p>\n

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Visitors at the Jump Shop pop-up in Yongsan I\u2019Park Mall \/ Photo: Ji\u2011eun Kim, Travel+ reporter<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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With kidult culture gaining momentum, anime pop-ups and exhibitions are everywhere across Seoul. Shops selling anime goods and figure stores now take up whole floors in spots like Yongsan I\u2019Park Mall and AK Plaza.<\/span><\/p>\n

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This year alone, pop-ups and exhibits for One Piece, Pok\u00e9mon, Yumeiro P\u00e2tissi\u00e8re, Jujutsu Kaisen and more have run back to back. These days, Seoul hosts at least five anime collaboration events a month, and hangouts with friends are increasingly centered around anime.<\/span><\/p>\n

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After anime retailer Animate opened a branch and AK Plaza Hongdae promoted itself as an \u201canime pilgrimage\u201d destination, the mall\u2019s sales climbed from 27.7 billion KRW (approximately 20.8 million USD) in 2021 to 98.2 billion KRW (approximately 73.7 million USD) last year.<\/span><\/p>\n

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Line for the Pok\u00e9mon Garden at Seoul Forest<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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The buzz has been off the charts. The recent Pok\u00e9mon Mega Festa in Seongsu\u2011dong and Seoul Forest drew bigger crowds than a BTS comeback stage \u2014 roughly 120,000 people gathered inside Seoul Forest alone. That even eclipsed the turnout at BTS\u2019s comeback event in Gwanghwamun Plaza in March, which authorities estimated at about 40,000 and HYBE at about 100,000.<\/span><\/p>\n

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At 7 a.m. on Children\u2019s Day, 5,000 people gathered at the Han River for \u201cPok\u00e9mon Run 2026 in Seoul,\u201d celebrating Pok\u00e9mon\u2019s 30th anniversary. Leaning into Magikarp\u2019s underdog story \u2014 \u201cslow and awkward at first, but become strong like Gyarados if you keep going\u201d \u2014 participants all wore Magikarp hats, and some even arrived in full character cosplay to show their love.<\/span><\/p>\n

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The ongoing \u201cOne Piece 25th Anniversary\u201d exhibition is being held in Goyang on the outskirts of Seoul, but visitors keep coming. Office worker Choi Yoo\u2011yeon, 26, who visited after work, said, \u201cI grew up watching One Piece on Tooniverse. I feel like I\u2019ve grown up with the characters, so even though it\u2019s far and the ticket\u2019s pricey, I had to come.\u201d For many fans, seeing life\u2011size versions of characters they\u2019ve followed for two decades is the whole point.<\/span><\/p>\n

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Anime pilgrimage travel surges\u2026 searches up 195%<\/span><\/p>\n

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Kamakura<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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The anime craze doesn\u2019t stop at Korea\u2019s pop-ups \u2014 it\u2019s spilling over into travel.<\/span><\/p>\n

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Trip.com Group says anime\u2011based \u201cpilgrimage travel\u201d is spreading fast across Asia. Data from Trip.com show searches for animation and comics on the platform jumped 195% year over year, with strong interest in terms like \u201canimation,\u201d \u201ccomics,\u201d \u201canimation tour,\u201d and \u201ccomic\u2011con events.\u201d Searches for related travel keywords among Korean users rose 143% year over year.<\/span><\/p>\n

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Tickets for Anime Japan 2026, for which Trip.com acted as a sales partner, saw overseas sales jump 697% year over year. Tickets were sold across 82 countries and regions, with particularly strong demand from mainland China, Hong Kong, and Singapore.<\/span><\/p>\n

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Hong Jong\u2011min, head of Trip.com Korea, said, \u201cInterest in immersive travel experiences tied to Japanese anime is expanding rapidly among Korean travelers.\u201d<\/span><\/p>\n

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Anime is also playing a notable role in addressing the perennial challenge of steering tourists toward Japan\u2019s smaller towns.<\/span><\/p>\n

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Pixabay<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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A prime example is Hita City in Oita Prefecture. Known as the hometown of the creator of Attack on Titan and linked to the series\u2019 setting, Hita has seen steady pilgrimage visits and a notable boost in local tourism. The \u201cAttack on Titan pilgrimage tour\u201d in Hita exceeded 1,000 visitors within two months of launch.<\/span><\/p>\n

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Kamakura shows the same trend among domestic travelers. Once mainly a seaside getaway for locals, Kamakura surged in popularity after Slam Dunk put it on the map. The railroad crossing outside Kamakuragakko\u2011mae Station, featured in the anime\u2019s opening, became an iconic pilgrimage spot. The film The First Slam Dunk pushed visits even higher. Kamakura, which drew about 20 million visitors annually before COVID\u201119, fell to roughly 6.56 million in 2021 and recovered to about 11.96 million last year.<\/span><\/p>\n

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Moon Seo\u2011yeon, Travel+ reporter<\/span><\/p>\n

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The 2030 generation is captivated by Japanese anime, driving a surge in pop-up stores and exhibitions in Seoul.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2022-0137\/thumb-a3c811e9-021d-4150-87c1-291d40984057.jpg","footnotes":""},"categories":[278096],"tags":[],"class_list":["post-260571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour"],"yoast_head":"\nExploring the Surge in Anime Pilgrimages: 195% Increase in Travel Searches Across Asia<\/title>\n<meta name=\"description\" content=\"The 2030 generation is captivated by Japanese anime, driving a surge in pop-up stores and exhibitions in Seoul.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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