{"id":260547,"date":"2026-05-16T01:31:37","date_gmt":"2026-05-15T16:31:37","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/16\/the-rise-of-malang-i-how-this-stress-relief-toy-captivates-millennials-and-gen-z-in-2026\/"},"modified":"2026-05-16T01:31:37","modified_gmt":"2026-05-15T16:31:37","slug":"the-rise-of-malang-i-how-this-stress-relief-toy-captivates-millennials-and-gen-z-in-2026","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/beauty\/2026\/05\/16\/the-rise-of-malang-i-how-this-stress-relief-toy-captivates-millennials-and-gen-z-in-2026\/","title":{"rendered":"The Rise of Malang-i: How This Stress Relief Toy Captivates Millennials and Gen Z in 2026"},"content":{"rendered":"<p>Translation result<\/p>\n<figure class=\"class_div_main\" yjvideotemplate><iframe loading=\"lazy\" allowfullscreen frameborder=\"0\" height=\"315\" scrolling=\"no\" src=\"https:\/\/tv.naver.com\/embed\/99584282?autoPlay=true\" width=\"560\"><\/iframe><br \/>\n<\/figure>\n<p><\/p>\n<p>\u201cTrend Report\u201d is a series that spotlights lifestyle trends spreading rapidly on social media and in everyday life.<\/p>\n<p><\/p>\n<p>In its fifth episode, the series examines mallang-i, the Korean squishy toy gaining attention as a stress-relief item.<\/p>\n<p><\/p>\n<p>Recently, Dongdaemun\u2019s toy market has drawn so-called \u201cadult kids\u201d \u2014 adults who indulge childlike tastes. As these squishy toys catch on among college students and young professionals, toy shops and stationery stores report rising sales.<\/p>\n<p><\/p>\n<p>Users say kneading a mallang-i soothes anxiety and clears the mind, which has fueled the craze. Videos of people pressing and stretching the toys have gone viral on social platforms, and they frequently change hands on secondhand marketplaces.<\/p>\n<p><\/p>\n<p>Experts point to the calming psychological effects of touch. Im Myeong-ho, a professor in the Department of Psychotherapy at Dankook University, says touch influences the limbic system and the cingulate cortex, helping to form attachments and support emotional stability.<\/p>\n<p><\/p>\n<p>Observers are watching to see whether the mallang-i craze can inject new life into a stationery industry that has slowed amid a shrinking school-age population.<\/p>\n<p><\/p>\n<p>See the video for more.<\/p>\n<p><\/p>\n<figure class=\"class_div_main\" yjvideotemplate><iframe loading=\"lazy\" allow=\"accelerometer;\" autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share allowfullscreen frameborder=\"0\" height=\"315\" referrerpolicy=\"strict-origin-when-cross-origin\" src=\"https:\/\/www.youtube.com\/embed\/zxF-VSrh_r4?feature=oembed\" title=\"\uc0c1\uc0ac\" \ub54c\ubb38\uc5d0 \uc5f4\ubc1b\uc544\uc11c \ub9d0\ub791\uc774 \uc0b0 \uc370 \ud47c\ub2e4; [\uc720\ud589\ubcf4\uace0\uc11c ep.5] width=\"560\"><\/iframe><br \/>\n<\/figure>\n<figure class=\"class_div_main\" image id=\"id_div_main\"><img decoding=\"async\" alt=\"\uae30\uc0ac\" \uc378\ub124\uc77c src=\"https:\/\/cdn-union.tenbizt.com\/\/content\/image\/2026\/05\/15\/20260515580404.jpg\" storyid=\"0a000b0c-9e00-187e-819e-2a95ce900869\"><figcaption>\n  [Thumbnail] Perfect for stress relief? &#8230; The mallang-i craze that captured people in their 20s and 30s. Producer Kim Jeong-hyun<br \/>\n <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The latest trend report highlights &#8216;Malang-i&#8217;, a stress relief item gaining popularity among adult consumers in Dongdaemun.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2024-0133\/thumb-7e76f775-d415-4089-80e9-71ec94bc9c8e.jpg","footnotes":""},"categories":[278094],"tags":[],"class_list":["post-260547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Malang-i: How This Stress Relief Toy Captivates Millennials and Gen Z in 2026<\/title>\n<meta name=\"description\" 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