{"id":260525,"date":"2026-05-16T01:26:25","date_gmt":"2026-05-15T16:26:25","guid":{"rendered":"https:\/\/tenbizt.com\/en\/news\/uncategorized\/2026\/05\/16\/bts-to-headline-groundbreaking-halftime-show-at-2026-world-cup-what-to-expect\/"},"modified":"2026-05-16T01:26:26","modified_gmt":"2026-05-15T16:26:26","slug":"bts-to-headline-groundbreaking-halftime-show-at-2026-world-cup-what-to-expect","status":"publish","type":"post","link":"https:\/\/tenbizt.com\/en\/news\/entertainment\/2026\/05\/16\/bts-to-headline-groundbreaking-halftime-show-at-2026-world-cup-what-to-expect\/","title":{"rendered":"BTS to Headline Groundbreaking Halftime Show at 2026 World Cup: What to Expect?"},"content":{"rendered":"<div class=\"videoWrap\">\n<div class=\"video\" ynvideowrap>\n  <video id=\"videoPlayer\" width=\"820\" height=\"460\" poster=\"https:\/\/media.yonhapnewstv.co.kr\/article\/MYH\/20260515\/MYH20260515212421GPr.jpg\" oncontextmenu=\"return\" false; controls=\"controls\" controlslist=\"nodownload\"><source src=\"https:\/\/media.yonhapnewstv.co.kr\/article\/MYH\/20260515\/MYH20260515212421GPr_700M1.mp4\" type=\"video\/mp4\"><\/video>\n <\/div>\n<\/div>\n<p> [Anchor] The Super Bowl\u2019s signature halftime spectacle is headed to the final of the 2026 FIFA World Cup. BTS\u2019s confirmation of a halftime appearance has grabbed headlines, but critics say FIFA is pushing excessive commercialization. Shin Hyun-jung reports. [Reporter] The Super Bowl\u2019s iconic halftime show will be part of the World Cup final \u2014 the first time a halftime performance has been included in the tournament\u2019s history. The event is set for July 19 at MetLife Stadium in East Rutherford, N.J. and will feature global artists performing during the interval between the halves. Chris Martin of Coldplay invited the Korean group, listing V, RM, Suga, J-Hope, Jimin, Jungkook and Jin among the performers and asking, \u201cI wonder if you can join Elmo and me on July 19.\u201d <rm bts><br \/>\n  \u201cWe\u2019ll definitely be there.\u201d BTS will share the bill with pop icons Madonna and Shakira. For BTS, this marks a return to a World Cup stage after Jungkook\u2019s appearance at the 2022 Qatar opening ceremony. Gianni Infantino, president of FIFA, said the organization will use the show to raise funds to improve educational opportunities for children worldwide. \u201cThat\u2019s why this performance will carry more value and deliver greater emotion,\u201d he said. Still, critics argue FIFA\u2019s moves aim to expand advertising revenue and amount to over-commercialization. The introduction of hydration breaks \u2014 one in each half \u2014 has drawn particular scrutiny, with observers saying the pauses create additional time for ad exposure. Lee Jong-seong, a professor in the Department of Sports Industry at Hanyang University, said, \u201cIt looks like they\u2019re creating commercial windows to run midgame ads without affecting match quality. They\u2019re acting more shrewdly than any profit-seeking company.\u201d The tournament, co-hosted by the United States, Canada and Mexico, will also hold opening ceremonies in Toronto, Los Angeles and Mexico City. Each host plans performances that reflect their culture; BLACKPINK\u2019s Lisa is scheduled to appear on the U.S. opening-stage alongside Katy Perry. This is Shin Hyun-jung for Yonhap News TV. [Video editing: Kim Do-i] [Graphics: Kang Seong-hoon] For Yonhap News TV tips and inquiries: KakaoTalk\/LINE jebo23. Shin Hyun-jung (hyunspirit@yna.co.kr)<br \/>\n<\/rm><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS will perform at the halftime show of the 2026 North America World Cup, raising concerns over FIFA&#8217;s commercialization strategy.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_thumbnail_url":"https:\/\/cdn-union.tenbizt.com\/contents\/crawler-dev\/thumbnail\/2026\/05\/CP-2023-0139\/thumb-72b09631-e31b-498b-a35f-5f3c144879d0.jpg","footnotes":""},"categories":[278102],"tags":[],"class_list":["post-260525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTS to Headline Groundbreaking Halftime Show at 2026 World Cup: What to Expect?<\/title>\n<meta name=\"description\" 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